SEO Education

Plain-English SEO, Without the Ancient Grimoire

Understand what a scan found, decide what matters first, and make safer changes without decoding another ominous report.

SEO education library illustration with books, audit notes, charts, and research tools

Start here

Start With the SEO Foundations

Technical SEO Cleanup Explained

Learn what a technical SEO cleanup includes, when it is useful, and how to decide whether a site needs focused fixes or a broader roadmap.

What Is a Schema Sprint?

Learn what a Schema Sprint includes, when JSON-LD structured data is useful, and why schema should match the visible page.

Monthly SEO Audits Explained

Learn what monthly SEO audits check, who they help, and why recurring lightweight reviews can catch problems before they grow.

What Does an SEO Audit Check?

Understand what an SEO audit checks, what common scan warnings mean, and how to turn an audit report into practical next steps.

Fix library

Use the Fix Library to Act on Scan Findings

Crystal Ball Fix Library

Browse the full library of scan findings, what they mean, and how to fix them on common websites.

Metadata

Learn how to fix title tags, meta descriptions, Open Graph tags, and common metadata warnings on popular CMS and custom sites.

Headings and Content

Learn how to fix H1, H2, thin content, unclear page focus, and heading structure problems on CMS and custom websites.

Images and Links

Learn how to fix image alt text, image size, WebP fallbacks, internal links, anchor text, and broken link issues.

Schema and Indexability

Learn how noindex, robots.txt, sitemap, canonical tags, and JSON-LD schema affect whether search engines can use your pages.

Tool guides

Use the Tools With More Confidence

How to Use SEO Crystal Ball

Learn how to run an SEO Crystal Ball scan, read priority findings, use the fix library, and turn audit results into action.

Use the library with the tools

Run a Scan, Then Fix What You Understand

If a finding is unclear or risky, ask for support or start with a Sanity Scan before changing important site settings.

Start With the Tools