Crystal Ball checks covered

TEMPLATE_LEVEL_ISSUE, repeated issues, theme/template warnings

What the flag means

Crystal Ball may point to template-level SEO problems when the same issue appears across many pages. Examples include repeated title patterns, missing image dimensions, duplicate schema, generic headings, or scripts loaded sitewide.

This is a problem because editing pages one at a time wastes time and leaves the real source untouched. If the goblin lives in the theme, chasing it through every room will not work.

Common causes

Common causes include CMS themes, page builder layouts, Shopify Liquid snippets, WordPress SEO templates, Webflow CMS templates, Wix global sections, app embeds, header/footer code, and reusable components.

How to fix it

  • Custom HTML/static: Find the shared include, layout, or build template that outputs the repeated issue. Fix it once, then rebuild and spot-check several affected pages.
  • WordPress: Check the theme template, page builder global section, SEO plugin template, header/footer builder, or reusable block. Avoid hand-editing dozens of pages if the problem is generated globally.
  • Shopify: Review the theme template, section, snippet, app embed, or collection/product template. Fix the Liquid pattern before editing individual products one by one.
  • Wix: Check sitewide SEO patterns, master sections, menus, repeated strips, and page templates. Fix the pattern, then preview several page types.
  • Webflow: Check Components, CMS Collection templates, page settings, symbols, and sitewide custom code. Update the source component or collection template and republish.

Need help?

If the fix gets murky, visit Support and send the details. Bug reports and Crystal Ball questions are free support. Implementation and development work may be paid support, but we will tell you clearly before anything becomes paid. No surprise invoices from the tower.