Crystal Ball checks covered

NO_INTERNAL_LINKS, ANCHOR_TEXT_GENERIC

What the flag means

Crystal Ball flags internal link problems when a page has no useful links to other pages on the same site, or when link text is too generic. “Click here” and “learn more” are not evil, but they are weak little spells.

This is a problem because internal links help visitors keep moving and help crawlers discover related pages. Descriptive anchor text also gives context. “Read our metadata guide” tells more of the story than “click here.”

Common causes

These warnings often appear on landing pages, orphaned pages, blog posts without related links, button-heavy layouts, or templates that rely on navigation but do not add contextual links inside the content.

How to fix it

  • Custom HTML/static: Add normal crawlable <a href="/related-page/">descriptive anchor text</a> links. Google’s link best practices explain crawlable links and anchor text.
  • WordPress: Use the block editor link tool and choose specific anchor text, not “click here.” The WordPress Block Editor guide covers editing page content.
  • Shopify: Use the rich text editor to link page, product, collection, or blog text. Shopify documents inserting links with the rich text editor.
  • Wix: Highlight meaningful text and add the link to that text or a clear button label. Wix documents adding a link to text.
  • Webflow: Use text links, buttons, or link blocks with descriptive labels. Webflow documents adding text links and link settings.

Need help?

If the fix gets murky, visit Support and send the details. Bug reports and Crystal Ball questions are free support. Implementation and development work may be paid support, but we will tell you clearly before anything becomes paid. No surprise invoices from the tower.