Crystal Ball checks covered

NO_INTERNAL_LINKS, ANCHOR_TEXT_GENERIC

Guide detail

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Practical explanations and page-specific steps. Recommended for most readers.

Useful next pages

Internal link fixes connect closely to image and link SEO, thin content improvements, and whole-site scan interpretation.

What the flag means

Crystal Ball flags internal link problems when a page has no useful links to other pages on the same site, or when link text is too generic. Labels such as "click here" and "learn more" give readers little information out of context.

This is a problem because internal links help visitors keep moving and help crawlers discover related pages. Descriptive anchor text also gives context. "Read our metadata guide" tells more of the story than "click here."

Common causes

These warnings often appear on landing pages, orphaned pages, blog posts without related links, button-heavy layouts, or templates that rely on navigation but do not add contextual links inside the content.

What to check next

Check whether the issue appears on one page or every page using the same template. Review recent content, theme, plugin, deployment, and server changes, then compare the live output with a known-good page.

How to fix it

Confirm the warning first and make a backup before editing the live site. If the change involves templates, code, DNS, redirects, or server settings, switch to Intermediate or ask for help before proceeding.

  • Custom HTML/static: Add normal crawlable <a href="/related-page/">descriptive anchor text</a> links. Google's link best practices explain crawlable links and anchor text.
  • WordPress: Use the block editor link tool and choose specific anchor text, not "click here." The WordPress Block Editor guide covers editing page content.
  • Shopify: Use the rich text editor to link page, product, collection, or blog text. Shopify documents inserting links with the rich text editor.
  • Wix: Highlight meaningful text and add the link to that text or a clear button label. Wix documents adding a link to text.
  • Webflow: Use text links, buttons, or link blocks with descriptive labels. Webflow documents adding text links and link settings.

Better internal anchor text examples

Good internal anchor text should describe the destination and help the reader decide whether to click. Instead of "click here," use phrases like "read the metadata guide," "compare SEO services," "review canonical tag fixes," or "open the Crystal Ball Fix Library."

Internal links also help site structure. Important pages should not depend only on the main navigation. Add contextual links from related pages, supporting articles, service pages, and tool pages. For example, a page about title tags can link to duplicate title tags, meta descriptions, canonical tags, and the whole-site scan guide.

Do not force repetitive keyword-heavy anchor text into every paragraph. Use concise labels that fit the sentence and describe the destination. The best link helps a visitor continue the task they already started.

Need help?

If the fix gets murky, visit Support and send the details. Bug reports and Crystal Ball questions are free support. Implementation and development work may be paid support, but we will tell you clearly before anything becomes paid. No surprise invoices from the tower.