Tools built for real reviews
SEO Crystal Ball is in active beta, while SEO Graph Wizard is a desktop release candidate with a web application planned. Both prioritize explainable evidence and practical reporting context.
Review the ToolsAbout Your SEO Wizard
About Your SEO Wizard
Plainspoken SEO help with just enough magic to name the weirdness.
The wizard metaphor acknowledges how opaque SEO can feel from the outside. The actual work is practical: explain the evidence, prioritize what matters, and build systems people can understand and maintain.
Why the wizard language?
Making the Arcane Parts of SEO Easier to Use
SEO often arrives dressed like an unknowable mystery when it is usually a collection of solvable website problems.
Business owners are handed dashboards, plugin scores, keyword reports, schema warnings, hosting advice, Core Web Vitals, and technical recommendations without always getting a clear explanation of what matters, what can wait, and what should happen next.
That is where the wizard language comes from. From the outside, SEO can look like a stack of strange symbols and secret rules. It can feel like someone opened an archaic grimoire, pointed to a glowing chart, and said, "Your crawlability chakra is misaligned with your canonical aura."
The joke works because the problem is real: too much SEO language is needlessly opaque.
We keep the magical framing and remove the fog. Findings should come with evidence, priorities, ownership, and a useful next step.
The actual work is practical:
- Fast pages.
- Clean code.
- Clear metadata.
- Useful content.
- Structured data.
- Stable hosting.
- Reporting that helps people understand what their website is doing.
No smoke and mirrors. Just better digital infrastructure with a little personality.
Work you can inspect
Experience Should Be Visible in the Work
Useful SEO support turns an ambiguous problem into evidence, ownership, and a testable next step. The proof on this site is the work itself: functioning tools, complete reports, implementation-focused education, structured data, and a lightweight website built around the same standards offered to clients.
A documented case study
The Crystal Ball case study follows real findings through source changes, deployment, repeated scans, and verified results.
Read the Case StudyDeveloper-ready guidance
The education and fix libraries explain what a finding means, when it matters, who probably owns it, and how to verify the live result.
Browse Fix GuidesClear service ownership
Commercial pages separate Maine SEO services, small business SEO, roadmaps, and agency support instead of asking one page to rank for every offer.
View ServicesIndependent and useful
Small, Independent, and Built for Useful Work
Your SEO Wizard is a small SEO and web development company based in Maine, serving small businesses, local service companies, lean marketing teams, and agency partners.
Small is intentional. It means fewer layers between the problem and the person doing the work, with projects scoped around clarity, performance, and maintainability.
The most useful work often sits between SEO, content, and development.
A page may need clearer language and faster loading. A local strategy may depend on better service pages and cleaner technical signals. A report may contain good data but still fail to make the next decision obvious.
Those intersections are where we are most useful.
Meet the Archmage
Ian Garcia-Theriault, Founder and SEO Developer
Ian Garcia-Theriault is the founder of Your SEO Wizard. He brings a background in digital marketing, SEO, video production, web development, and practical problem-solving to the business.
His work sits at the intersection of content, technical SEO, and lightweight development. That means he can think through a website from several angles at once: what the user needs, what search engines need, what the site can support technically, and what the business can realistically maintain.
Ian has a particular interest in the systems behind good digital marketing. Search visibility is not just about keywords. It is also about site structure, technical signals, content quality, performance, schema, reporting, and the small decisions that make a website easier to understand.
Outside of work, Ian loves reading and writing fiction, solving puzzles, playing word games, cooking, and getting pulled into any problem that looks like it might have a hidden pattern.
The "Archmage" title is mostly a joke. The pattern-spotting is not.
Beliefs
What We Believe
Fast Websites Are a Business Advantage
A website should not make visitors wait. Static websites can be fast, reliable, secure, and easier to maintain than overbuilt systems with too many moving parts.
SEO Should Be Explainable
Recommendations should come with a reason. If a title tag, schema field, page structure, or hosting choice matters, you should understand why it matters.
Tools Should Support Human Judgment
Automation can save time, but it should not replace review. Good SEO tools should show what they found, what they inferred, and what still needs a human decision.
Small Businesses Deserve Clean Infrastructure
Strong technical foundations should not be reserved for giant companies. Small businesses also deserve fast websites, clear content, structured data, and reports they can actually use.
Fit
Who We Work Best With
We work best with small businesses, local service companies, lean marketing teams, and agency partners that want direct, practical help.
The fit is especially strong when the problem crosses boundaries: part strategy, part content, part technical cleanup, and difficult to solve from only one angle.
If you value clear ownership, plain-English recommendations, and work that can be verified, we will probably work well together.
Let's make the magic useful
Need a Clearer Next Step?
Send the website, the goal, and the part that feels stuck. We will help identify the smallest useful tool, service, or project for the job.