Crystal Ball checks covered

PHONE_NOT_DETECTED, NO_CLEAR_LOCATION_SIGNAL, NO_CLEAR_SERVICE_SIGNAL

Guide detail

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Practical explanations and page-specific steps. Recommended for most readers.

What the flag means

Crystal Ball reports a local contact-signal issue when a page appears to target a location but does not clearly explain how to make contact or where the business works.

Visitors need to know whether you serve them, and systems that compare business information need consistent facts. Not every page needs a full contact block, but the site should offer an obvious path to accurate details.

Common causes

Common causes include phone numbers hidden in images, vague "serving the area" copy, no useful contact page, inconsistent location details, or an email-only contact policy that the site never explains.

What to check next

Check whether the issue appears on one page or every page using the same template. Review recent content, theme, plugin, deployment, and server changes, then compare the live output with a known-good page.

How to fix it

Confirm the warning first and make a backup before editing the live site. If the change involves templates, code, DNS, redirects, or server settings, switch to Intermediate or ask for help before proceeding.

  • Custom HTML/static: Add a visible business name, phone if used, honest location or service-area details, relevant hours, and clear contact options. Do not publish a private address as a public location. Match any business schema to the visible facts.
  • WordPress: Add contact details to the footer, contact page, location pages, or local SEO plugin fields. Make sure important details are visible as text, not only images.
  • Shopify: Use store details, footer content, contact pages, and location pages. For pickup/local stores, keep store location information consistent.
  • Wix: Use business info settings, contact sections, and location/service-area copy. Wix also supports structured data settings for richer local context.
  • Webflow: Add visible local details in the CMS, footer, contact page, and service-area sections. Pair visible content with matching LocalBusiness JSON-LD when appropriate.

Need help?

If the fix gets murky, visit Support and send the details. Bug reports and Crystal Ball questions are free support. Implementation and development work may be paid support, but we will tell you clearly before anything becomes paid. No surprise invoices from the tower.