Crystal Ball checks covered

OG_TITLE_MISSING, OG_DESCRIPTION_MISSING, OG_IMAGE_MISSING

Guide detail

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Practical explanations and page-specific steps. Recommended for most readers.

What the flag means

Crystal Ball flags Open Graph issues when a page is missing the tags that many social, messaging, and collaboration platforms use for link previews. The common ones are og:title, og:description, and og:image.

This is usually a presentation problem rather than a direct ranking issue. Without these tags, supporting platforms may show the wrong title, a weak description, no image, or an unrelated image. A useful page can look unfinished when shared through Facebook, LinkedIn, Slack, messaging apps, or collaboration tools.

Common causes

Common causes include missing featured images, disabled SEO/social plugins, CMS templates without social preview fields, static sites with no OG tags, or pages where the title and description were added for search but not for sharing.

What to check next

Check whether the issue appears on one page or every page using the same template. Review recent content, theme, plugin, deployment, and server changes, then compare the live output with a known-good page.

How to fix it

Confirm the warning first and make a backup before editing the live site. If the change involves templates, code, DNS, redirects, or server settings, switch to Intermediate or ask for help before proceeding.

  • Custom HTML/static: Add og:title, og:description, og:image, and og:url in the HTML <head>. The Open Graph protocol lists the core properties.
  • WordPress: Use an SEO plugin such as Yoast SEO to output Open Graph data. Yoast documents adding Open Graph meta tags and social appearance settings.
  • Shopify: Set a social sharing image and SEO fields in Online Store preferences, then review theme output if page-level previews are wrong. Shopify documents social sharing image and SEO preferences.
  • Wix: Use Social Share settings to adjust og:image, og:title, and og:description. Wix documents social share settings.
  • Webflow: Open Page settings and use Open Graph settings. Webflow documents Open Graph settings.

Need help?

If the fix gets murky, visit Support and send the details. Bug reports and Crystal Ball questions are free support. Implementation and development work may be paid support, but we will tell you clearly before anything becomes paid. No surprise invoices from the tower.