Verify every material claim
Check names, dates, prices, specifications, quotations, legal statements, platform behavior, and numerical claims against reliable sources. Open the source and confirm that it supports the sentence as written. A plausible citation attached to a different claim is still wrong.
- Require source links for volatile or consequential facts.
- Check publication and update dates.
- Remove quotations that cannot be verified exactly.
- Escalate medical, legal, financial, and safety claims to qualified review.
Test intent and usefulness
Compare the draft with the real question, task, and audience. AI-assisted drafts often broaden into a survey of the entire subject while failing to answer the decision that brought the reader to the page.
- Write the intended reader and task at the top of the review sheet.
- Confirm the direct answer appears without a long preamble.
- Remove side topics that belong on separate pages.
- Add practical steps, examples, or criteria where the draft remains abstract.
Check originality and brand truth
Search for unsupported anecdotes, invented results, generic testimonials, and language that implies work the business did not perform. Rewrite passages using approved interviews, project notes, real policies, and the company's normal speaking voice.
- Do not publish invented first-person experience.
- Do not turn an inference into a company claim.
- Check that services, locations, credentials, and availability are accurate.
- Use approved examples with identifying details removed when needed.
Complete editorial and technical review
The final pass covers reading level, headings, link destinations, alternative text, mobile layout, metadata, schema parity, and content ownership. Record who approved the page and when it should be reviewed again.
- Read the page aloud for awkward or inflated language.
- Test every internal and external link.
- Ensure structured data matches visible claims.
- Run accessibility and HTML checks before deployment.
Official references
- Google: Generative AI content guidance: Google says assisted content must still add value and warns that scaled low-value production can violate spam policies.
- Google Search spam policies: Google documents scaled content abuse, link spam, and other practices that can put client visibility at risk.
- Google: Creating helpful, reliable, people-first content: Google provides questions for evaluating experience, expertise, sourcing, authorship, and audience value.
FAQ
Can AI content be published if every fact is correct?
Accuracy is necessary but not sufficient. The page should also be useful, original enough to justify publication, appropriate for the audience, and aligned with search policies.
Who should review technical SEO content?
A practitioner who understands the implementation and its risks should review technical recommendations before publication.
Should a site disclose AI assistance?
Follow applicable policies, contracts, and audience expectations. Regardless of disclosure, the publisher remains responsible for the content.
Keep the Next Step Small
Use the related guides to confirm what the page needs. Ask for support only when the change reaches code, templates, or server settings you do not want to guess at.
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