Focused scope
Good schema begins with visible, verifiable information.
Schema markup gives machines a structured description of information that people can already find on the page. It can clarify the business, service, article, breadcrumb path, contact details, or frequently asked questions, but it cannot rescue thin content or manufacture trust.
The sprint reviews the current page, selects only supported types and properties, generates clean JSON-LD, and checks parity between the markup and visible content. The result is designed to be understandable and maintainable after delivery.