Cameron Park, CA. YourSEOWizard.com today announced Mark Anthony Germanos, Social Media Director, is now Inbound Marketing Certified by @Hubspot. According to Hubspot, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The certificate is visible at http://yourseowizard.com/wp-content/uploads/2013/07/Germanos-Hubspot-inbound-marketing-certificate.pdf.
“We’ve been practicing inbound marketing since we got into this business,” says Germanos. “We interview clients, send the recordings out for transcription and then work with the transcripted documents to create a Declaration of Expertise. These are usually 6,000 words. We then use this content for blogs, articles, press releases, newsletters and YouTube scripts. The Hubspot certification shows our strategies are in line with standard operating procedures throughout the profession.”