Your ideal customer is on Facebook
When I started doing social media speeches, Facebook had 600 Million users. People went “ooh” and “aah,” as if they were watching the Fourth of July fireworks. Facebook is now above 1.1 Billion users. It is too big to ignore. You have to be there. Have you created a persona of your ideal customer? My ideal customer is one who pays the bill on time, does not count. Sorry.
For more info, see http://markanthonygermanos.com/ideal-customer-facebook/.