Why should I use YouTube in my SEO campaign?

Why should I use YouTube in my SEO campaign?

Large audience and small cost

YouTube is a very powerful marketing tool. You should make YouTube part of your SEO marketing strategy because the audience is large and the cost is small. YouTube provides 4 Billion video views per day (see http://youtube-global.blogspot.com/2012/01/holy-nyans-60-hours-per-minute-and-4.html for background info). You can create a YouTube account at no cost. YouTube is a service that lets people create homemade videos and post them online for a worldwide audience. It is a great place to post and share content. Content can appear as static text or as something dynamic, like video.

I encourage clients to use video and post their videos at YouTube.com. When you put content in a video and post it at YouTube, you enjoy two benefits: 1) it is dynamic and therefore more interesting than static text, and 2) YouTube is part of the Google family and therefore you can leverage a Google service in Google searches. With all other factors being equal, Google will keep searchers within the Google family before showing links to sites outside the Google family.

The environment

You can create a video at your desk, in your living room or in your garage. Your set does not have to be immaculate. When you embark upon creating a video, you need 1) good lighting, 2) an absence of background noise and 3) a script. Yes, you need a script. Having a script will let you identify exactly what you want to say, say it smoothly and get the task done quickly. Sometimes people say they do not want to appear on camera. They think they do not look good on camera. If that is your mindset…if you do not like how you look on camera, then join the party. Last year, Reese Witherspoon said she did not like how she looked on camera. I beg to differ. With that in mind, go to work on your video.

Who wrote this? Sacramento SEO Wizard wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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