9 tips to increase your online branding
Welcome to Branding Week! I am creating posts centered around your branding and posting them daily. Branding is crucial now more than ever. Your competitors are local, national and international. You compete on the Internet stage. Someone can find you and learn you are 10 minutes away. Someone can find a vendor in your profession and learn they are 10 time zones away! That vendor may be your competitor. Your job is to show the prospect you are uniquely able to provide the products and services they need. They need to hire you and only you.
9 branding tips
I will be covering these nine branding tips this week. Wikipedia has a definition of branding online.
- Why should I do business with you? People will ask. I gave a speech in the San Francisco Bay Area. Afterwards, a man walked up and asked, “In 15 words or less, why should I do business with you?” I did not have a good response. I DID have a long drive back home. I will present some generic responses that you can tweak for your profession, niche or whatever you are promoting.
- Your elevator pitch. If you meet someone and have 30 seconds to convince him to do business with you, you need a solid and well-rehearsed summary of what you do. You need to recite this in 30 seconds. I will show you what you need to answer in the elevator pitch.
- Ask your neighbors and friends what you do. You can measure your marketing by asking those closest to you…what you do. Fasten your seatbelt. You may be in for a big surprise when you read the answers.
- You need a professional picture. When people find you online, they will see your picture and your name. They are in discovery mode. They are trying to decide if they can do business with you, or if they should look for someone else.
- Your Facebook personal profile and your Facebook professional page. If you are promoting a company, product, service, organization or event on Facebook, you need to use a Facebook professional page. I will show the difference, and explain why you NEED to do this right.
- Your LinkedIn profile reads like a Resume. LinkedIn is capturing the attention of folks who are getting over the Facebook drug. When you create your LinkedIn profile, you will find it reads like a Resume. Update your Resume and have it ready before visiting LinkedIn.
- Your own domain and Blog. You need your own Internet presence. This is outside of the free online profile you can get at Blogspot, Facebook, LinkedIn, Twitter and WordPress.com. Social media services rise to prominence and fade. You need a presence that will not fade if your favorite social media service fades. You do this by registering your personal domain name and then arranging web hosting at an online provider.
- Your objective vs. your tools. As you explore different online tools, you may find yourself infatuated by them. That’s ok, for the short term. At some point, you should stop playing with an online service and instead view it as a tool to help you meet an objective. In this article, I will present objectives vs. tools.
- When something good happens, make sure everyone knows. Everybody likes a winner. People will post pictures of good events and tag you when you are part of the picture. You can use this tagging to your benefit. I will show you how.