A/B campaign shows website hooks
I recently ran an A/B campaign to attract more Likes on one of my Facebook pages. All factors except one were consistent. The one factor that was not consistent was the picture on the ad. I ran one ad with a picture of a blond woman and another ad with a picture of a brunette woman. Remember – all other factors were consistent. I changed only one. The campaign is over.
Here are my findings
- The ad with the brunette generated almost double the clicks to my website
- The ad with the brunette woman had a cost per click more than 20% less than the ad with the blond.
This campaign targeted people within 10 miles of Folsom, California, age 45 and above, and who enjoy football and golf.
If you are planning a website promotion campaign, you should run an A/B test to see which will generate better results. Take that information and move forward.
Who wrote this? Sacramento Website Pro wrote this
Mark Anthony Germanos uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.
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Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see how YourSEOWizard.com’s web tools can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.