You’re NOT under the radar, says Sacramento SEO company

You’re NOT under the radar, says Sacramento SEO company

SEO company says you’re not under the radar

Because you’re running a business, your city or county will probably require a license to do business. That’s how it is for my SEO company. That’s how it may be for your company too.

Although mine is a piece of paper I store in a manila folder, I realize it is a revenue-enhancing tool for the county where I live. The annual license charge here is a manageable $32.  I have an El Dorado County (California) business license. Why? According to the document itself, “It is unlawful for any person to transact any kind of business in the unincorporated territory of the County without possessing an unexpired and unrevoked County business license….”

Need I say more?

I know some people are saying: “hehehe, I don’t need a business license. I can therefore save $32/year.” I beg to differ.  You need a business license to legally do business. Maybe you feel that you are “under the radar” and your city or county will not find you. That could be the case. Eventually, I feel you will have to prove you have a license. Cities and counties are more desperate than ever for cash. Their enforcement is more aggressive than ever.

If you, as a business owner, ever sue someone, you will need to prove your license is current. My SEO company sued a delinquent client a few years back. Sure enough, the judge verified my license after my opening statement.

In addition to the business license, you may need a fictitious business name. This comes into play if you are a proprietorship. I am a proprietorship and therefore have an El Dorado County fictitious business name certificate. My business name is Cameron Park Computer Services. According to the document itself, “The fictitious business name statement shall be filed with the clerk of the county in which the registrant has his or her principal place of business in this state.…” It lets me accept checks payable to Cameron Park Computer Services. Earlier this year, a client sent me checks payable to Mark Anthony Germanos, LTD. This was not my fictitious business name. The bank teller told me to update my fictitious business name statement to reflect both Cameron Park Computer Services and Mark Anthony Germanos, Ltd. I updated the statement. Part of that process involved writing another check. Hassle. Hassle. Hassle. Yes, I know.

Speaking of hassles, you may have an additional level of governmental regulation. California has a regulatory agency called the Bureau of Electronic and Appliance Repair (BEAR). I’m not sure what they do or how they make life better for Californians. I do know this occurs:

  1. BEAR sends me an annual invoice
  2. I send them $165
  3. BEAR sends me a certificate.

It’s a hungry government agency and I don’t think you can reside “under the radar.” Send the check and get back to running your business.

If you are regulated by one agency, you should consider yourself lucky. The shop that changes my car’s engine oil has 11 certificates on the wall. Apparently, 11 California and local agencies are sending them annual invoices. I asked the franchise owner what all the certificates cover and he did not know. All I know is…he surely is not “under the radar.”

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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