The Internet marketing thing includes defining your ideal customer

Which comes first? Money or the Internet marketing thing?

You have to make a bold decision when launching an Internet marketing campaign

You can justify either option 1 or option 2. You have to make a bold decision when launching an Internet marketing campaign.

The phrase, “the Internet marketing thing,” brings up an important question. A prospect said that one day and it stuck. She said she would do “the Internet marketing thing” after she “got some money.”

I kid you not.

Two opposite choices

That brings up a big question: Where should you start? You have two choices:

  • You can accumulate enough money to launch an Internet marketing campaign. On the UP side, this makes sense. Make sure you have the money before you spend it. On the DOWN side, you probably do not have enough money because your marketing is failing.
  • Launch your Internet marketing campaign. You have to promote your business if you want to attract customers. They have to know you exist and you can solve their pain point. On the UP side, your returns can easily outweigh your investment. On the DOWN side, you could incur more debt and unpaid bills.

I am advocating the second approach: Launch your Internet marketing campaign. Take a chance. Every campaign requires faith. Make sure the potential return outweighs the risk. You are running a business. You have to move your business forward. You market your services to generate leads and you convert leads into customers. Customers pay you.

I confess my bias. I take intelligent risks when the potential return is great enough. My girlfriend and I drove 2,000 miles and relocated to Northern California. I restarted my business with a cell phone and a Honda Civic. Business owners take intelligent risks when the potential return is great enough. Do you?

Perhaps you’re wondering what happened to my prospect who declined “the Internet marketing thing.” She had a personal bankruptcy and her company had a corporate bankruptcy, both in the same year. Don’t let this be you.

Content from Attract your ideal customer: A workbook for making more money © 2014 Mark Anthony Germanos and appearing at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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