Which comes first? Money or the Internet marketing thing?
The phrase, “the Internet marketing thing,” brings up an important question. A prospect said that one day and it stuck. She said she would do “the Internet marketing thing” after she “got some money.”
I kid you not.
Two opposite choices
That brings up a big question: Where should you start? You have two choices:
- You can accumulate enough money to launch an Internet marketing campaign. On the UP side, this makes sense. Make sure you have the money before you spend it. On the DOWN side, you probably do not have enough money because your marketing is failing.
- Launch your Internet marketing campaign. You have to promote your business if you want to attract customers. They have to know you exist and you can solve their pain point. On the UP side, your returns can easily outweigh your investment. On the DOWN side, you could incur more debt and unpaid bills.
I am advocating the second approach: Launch your Internet marketing campaign. Take a chance. Every campaign requires faith. Make sure the potential return outweighs the risk. You are running a business. You have to move your business forward. You market your services to generate leads and you convert leads into customers. Customers pay you.
I confess my bias. I take intelligent risks when the potential return is great enough. My girlfriend and I drove 2,000 miles and relocated to Northern California. I restarted my business with a cell phone and a Honda Civic. Business owners take intelligent risks when the potential return is great enough. Do you?
Perhaps you’re wondering what happened to my prospect who declined “the Internet marketing thing.” She had a personal bankruptcy and her company had a corporate bankruptcy, both in the same year. Don’t let this be you.
Content from Attract your ideal customer: A workbook for making more money © 2014 Mark Anthony Germanos and appearing at http://yourseowizard.com/10-things-ideal-customer/