If California AB 242 goes into law, most Sacramento websites will need new privacy policies On February 8, California Assemblyman Ed Chau introduced legislation that would limit websites’ privacy policies to 100 words. This would apply to websites that collect information about California residents. That is ...
August 13, 2015Mark Anthony Gemanos
Sacramento SEO Pro asks: Who is your ideal customer? In previous posts RE: your SEO campaign and your ideal customer, I discussed identifying your ideal customer's age, education, income, family, marital status and hobbies. In this post, I will cover activities, locality and political views. Activities What does your ideal customer do in ...
August 7, 2015Mark Anthony Gemanos
Sacramento WordPress website pro asks you an early adopter or are you looking for the horse? When it comes to utilizing new technologies, strategies and tactics, people fall into one of two camps. Your Sacramento WordPress website pro is challenging you to identify which camp appeals to you. Camp #1 embraces the ...
August 1, 2015Mark Anthony Gemanos
The keyword tag is part of your SEO strategy One of my competitors blogged that: “the META keyword tag used to be incredibly important in the SEO process but it is now ignored by Google, Yahoo and Bing only reads it for penalization purposes.” Overlooking the poor sentence structure, I feel ...
July 20, 2015Mark Anthony Gemanos
Social media tip that can help you Facebook is a rapidly growing social media service. Facebook has one billion active users who login for at least 30 minutes every other day. What other web site has this kind of “stickiness”? None. With that kind of stickiness, Facebook has to be part ...
July 11, 2015Mark Anthony Gemanos
Internet marketing ROI? At a recent conference, one of the participants asked: "How do you measure Return on Investment with Internet marketing campaigns"? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here's why I ...
June 20, 2015Mark Anthony Gemanos
Sacramento SEO company shows Google alerts In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Your Sacramento SEO company has some good news. Google has a service ...
June 14, 2015Mark Anthony Gemanos
You're running a business. Make sure you make good decisions with your time, energy AND money Sacramento SEO Pro advises: the more you know, the better In part 1, I asked you to identify your ideal customer's age, education and income. Here in part 2, I will ask you to identify your ideal ...
June 8, 2015Mark Anthony Gemanos
Your SEO campaign manager must know the difference between Wordpress.org and Wordpress.com A client recently responded to a newsletter and asked an SEO question: “What is the difference between Wordpress.org and Wordpress.com? Which one should I use”? Here are my thoughts. Commonalities Both Wordpress.org and Wordpress.com let you create a weblog (blog). You ...
May 15, 2015Mark Anthony Gemanos
Really. Who would you rather do business with? When I give speeches about inbound marketing and your online presence, I ask who you would rather do business with. I have a slide showing two widely divergent pictures:...
April 23, 2015Mark Anthony Gemanos