Internet marketing ROI? At a recent conference, one of the participants asked: "How do you measure Return on Investment with Internet marketing campaigns"? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here's why I ...
June 20, 2015Mark Anthony Gemanos
Sacramento SEO company shows Google alerts In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Your Sacramento SEO company has some good news. Google has a service ...
June 14, 2015Mark Anthony Gemanos
You're running a business. Make sure you make good decisions with your time, energy AND money Sacramento SEO Pro advises: the more you know, the better In part 1, I asked you to identify your ideal customer's age, education and income (see http://wp.me/p2hy1H-74). Here in part 2, I will ask you ...
June 8, 2015Mark Anthony Gemanos
Your SEO campaign manager must know the difference between Wordpress.org and Wordpress.com A client recently responded to a newsletter and asked an SEO question: “What is the difference between Wordpress.org and Wordpress.com? Which one should I use”? Here are my thoughts. Commonalities Both Wordpress.org and Wordpress.com let you create a weblog (blog). You ...
May 15, 2015Mark Anthony Gemanos
Really. Who would you rather do business with? When I give speeches about inbound marketing and your online presence, I ask who you would rather do business with. I have a slide showing two widely divergent pictures:...
April 23, 2015Mark Anthony Gemanos
Do you have too many Facebook Friends? How many Facebook Friends do you have? 1,000? 2,000? 3,000? I have nearly 4,000 Facebook Friends. I used to think this was worth bragging about. I don’t anymore. Instead, I am focusing on filtering my Facebook News Feed. This filtering will help me see ...
April 20, 2015Mark Anthony Gemanos
You’re running your business. You’re doing your own marketing or contracting out the Sacramento SEO marketing to someone you can hold accountable. You are measuring results. How do you know if your marketing is delivering the strongest possible return? I want to introduce a very powerful strategy: A/B testing. A/B testing ...
April 5, 2015Mark Anthony Gemanos
Get a great picture and post it online You need a great picture because you will have several online profiles that reserve space for a picture. That space is usually in the upper left-hand corner of your profile page. People who find you will see your picture before they see your name ...
March 18, 2015Mark Anthony Gemanos
Sacramento SEO news flash YourSEOWizard.com Social Media Director Mark Anthony Germanos today announced the engagement between YourSEOWizard.com and Lakewood Villa. YourSEOWizard.com is a division of Cameron Park Computer Services. Lakewood Villa is a premier residential care facility They offer senior care and assisted living in Sacramento. Lakewood Villa owner Vixcent Villaluna ...
March 12, 2015Mark Anthony Gemanos
SEO Pro asks: What do you do? An elevator pitch is a 30-second response to the question: "So, what do you do"? It is also a mandatory ...
March 9, 2015Mark Anthony Gemanos