Internet marketing ROI? At a recent conference, one of the participants asked: "How do you measure Return on Investment with Internet marketing campaigns"? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here's why I ...
June 20, 2015Mark Anthony Gemanos
Sacramento SEO company shows Google alerts In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Your Sacramento SEO company has some good news. Google has a service ...
June 14, 2015Mark Anthony Gemanos
You're running a business. Make sure you make good decisions with your time, energy AND money Sacramento SEO Pro advises: the more you know, the better In part 1, I asked you to identify your ideal customer's age, education and income. Here in part 2, I will ask you to identify your ideal ...
June 8, 2015Mark Anthony Gemanos
Your SEO campaign manager must know the difference between Wordpress.org and Wordpress.com A client recently responded to a newsletter and asked an SEO question: “What is the difference between Wordpress.org and Wordpress.com? Which one should I use”? Here are my thoughts. Commonalities Both Wordpress.org and Wordpress.com let you create a weblog (blog). You ...
May 15, 2015Mark Anthony Gemanos
Really. Who would you rather do business with? When I give speeches about inbound marketing and your online presence, I ask who you would rather do business with. I have a slide showing two widely divergent pictures:...
April 23, 2015Mark Anthony Gemanos
Sacramento SEO news flash YourSEOWizard.com Social Media Director Mark Anthony Germanos today announced the engagement between YourSEOWizard.com and Lakewood Villa. YourSEOWizard.com is a division of Cameron Park Computer Services. Lakewood Villa is a premier residential care facility They offer senior care and assisted living in Sacramento. Lakewood Villa owner Vixcent Villaluna ...
March 12, 2015Mark Anthony Gemanos
SEO Pro asks: What do you do? An elevator pitch is a 30-second response to the question: "So, what do you do"? It is also a mandatory ...
March 9, 2015Mark Anthony Gemanos
Press releases must be part of your SEO solution I have great SEO results with press releases. It may be because I can write them to promote new engagements, new services or upcoming speeches. Writing press releases is no easy task, but I have figured out how to write them and make them ...
February 22, 2015Mark Anthony Gemanos
Sacramento marketing pro shows a valuable marketing tool When I engage a new marketing client, I tell them, “OK, we need to generate 6,000 words of content. I can interview you, record the interview, send the recording out for transcription and get a Microsoft Word document back in a few days. ...
February 16, 2015Mark Anthony Gemanos
Inbound marketer asks: are you an early adopter or are you looking for the horse? When it comes to utilizing new technologies, strategies and tactics, people fall into one of two camps. I am challenging you to identify which camp appeals to you. Camp #1 embraces the Early Adopter mindset, trying ...
February 4, 2015Mark Anthony Gemanos