Internet marketing ROI? At a recent conference, one of the participants asked: "How do you measure Return on Investment with Internet marketing campaigns"? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here's why I ...
June 20, 2015Mark Anthony Gemanos
Sacramento SEO company shows Google alerts In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Your Sacramento SEO company has some good news. Google has a service ...
June 14, 2015Mark Anthony Gemanos
You're running a business. Make sure you make good decisions with your time, energy AND money Sacramento SEO Pro advises: the more you know, the better In part 1, I asked you to identify your ideal customer's age, education and income. Here in part 2, I will ask you to identify your ideal ...
June 8, 2015Mark Anthony Gemanos
SEO Pro asks: What do you do? An elevator pitch is a 30-second response to the question: "So, what do you do"? It is also a mandatory ...
March 9, 2015Mark Anthony Gemanos
Sacramento WordPress Website Pro says get a great picture Want to fix your image? Your Sacramento Website Pro says you should start with your picture. You need a professional picture because you will have several online profiles that reserve space for a picture. That space is usually in the upper left-hand ...
January 11, 2015Mark Anthony Gemanos
Your SEO campaign should identify your ideal customer I've been asking people to define their ideal customer as part of their SEO campaign. Maybe you already have an ideal customer and you enjoy working with this person. Maybe you have some people you like for various reasons and know that if ...
November 27, 2014Mark Anthony Gemanos
Great SEO starts with a professional picture Your SEO campaign starts with a great professional picture of yourself on Facebook. Here are three reasons why: You need a professional picture in your Facebook profile. Facebook holds a spot in the upper left-hand corner for a picture. When you create your ...
September 12, 2014Mark Anthony Gemanos
Large audience and small cost YouTube is a very powerful marketing tool. You should make YouTube part of your SEO marketing strategy because the audience is large and the cost is small. YouTube provides 4 Billion video views per day (see http://youtube-global.blogspot.com/2012/01/holy-nyans-60-hours-per-minute-and-4.html for background info). You can create a YouTube ...
August 22, 2014Mark Anthony Gemanos
SEO = ? Welcome to my blog. I will be discussing Search Engine Optimization (SEO) and your online presence pretty often here. Search Engine Optimization (SEO) involves using Internet tools to help you ideal customers find you. Let me ask…how many successful SEO campaigns have you run? Are you familiar with ...
June 29, 2014Mark Anthony Gemanos
Not into SEO? When you embark on an internet marketing campaign, you get to choose how you will pay. You can pay with money or you can pay with time. No solution is 100% great for your SEO campaign. It’s a judgment call. Pay with money When you pay with money, you run ...
April 2, 2014Mark Anthony Gemanos