Sacramento SEO Pro asks: Who is your favorite President? After a recent presentation, the prospect told me I used the wrong President in one of my examples. I used an example of the John F Kennedy Library and their embrace of QR Codes and Twitter. This man told me I should ...
August 16, 2015Mark Anthony Gemanos
Sacramento SEO Pro asks: Who is your ideal customer? In previous posts RE: your SEO campaign and your ideal customer, I discussed identifying your ideal customer's age, education, income, family, marital status and hobbies. In this post, I will cover activities, locality and political views. Activities What does your ideal customer do in ...
August 7, 2015Mark Anthony Gemanos
SEO Pro explains SEO that works People ask me how they can use SEO (Search Engine Optimization) to get their products and services on page 1 of Google within a day. I tell them SEO that works is the best tool for Internet marketing and generates long-term results. However, it does ...
August 4, 2015Mark Anthony Gemanos
The keyword tag is part of your SEO strategy One of my competitors blogged that: “the META keyword tag used to be incredibly important in the SEO process but it is now ignored by Google, Yahoo and Bing only reads it for penalization purposes.” Overlooking the poor sentence structure, I feel ...
July 20, 2015Mark Anthony Gemanos
Social media tip that can help you Facebook is a rapidly growing social media service. Facebook has one billion active users who login for at least 30 minutes every other day. What other web site has this kind of “stickiness”? None. With that kind of stickiness, Facebook has to be part ...
July 11, 2015Mark Anthony Gemanos
Internet marketing ROI? At a recent conference, one of the participants asked: "How do you measure Return on Investment with Internet marketing campaigns"? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here's why I ...
June 20, 2015Mark Anthony Gemanos
Sacramento SEO company shows Google alerts In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Your Sacramento SEO company has some good news. Google has a service ...
June 14, 2015Mark Anthony Gemanos
You're running a business. Make sure you make good decisions with your time, energy AND money Sacramento SEO Pro advises: the more you know, the better In part 1, I asked you to identify your ideal customer's age, education and income (see http://wp.me/p2hy1H-74). Here in part 2, I will ask you ...
June 8, 2015Mark Anthony Gemanos
You’re running your business. You’re doing your own marketing or contracting out the Sacramento SEO marketing to someone you can hold accountable. You are measuring results. How do you know if your marketing is delivering the strongest possible return? I want to introduce a very powerful strategy: A/B testing. A/B testing ...
April 5, 2015Mark Anthony Gemanos
SEO Pro asks: What do you do? An elevator pitch is a 30-second response to the question: "So, what do you do"? It is also a mandatory ...
March 9, 2015Mark Anthony Gemanos