Social media gold rush feverDon’t fall for social media gold rush fever
In response to… Businesses Warned Against Social Media Gold Rush Fever: Word of Mouth Experts Caution Social Networking Should Not be Primary Method for Reaching Customers.
Part of this Gold Rush is the expectation that social media will help you attract prospects, inform them of your product and then close the sale. That works for simple packages like books, shampoo and restaurant coupons.It does not work when you have something that cannot be packaged as easily as a book.
Yes, GM announced it was stopping its Facebook advertising two days before the Facebook IPO. They learned that people apparently don’t want to buy cars from a web browser. How can you create a driving experience, replicate the new car smell or demonstrate the 0-60 speed through a mouse and keyboard? GM learned a hard lesson. They should have dome some smaller testing before spending $4M on their Facebook ads.
For whatever product or service you are selling, make sure you can pull retain customers through the sales funnel and have a realistic call to action. Some products are sellable online while others will require face time. Social media can create miracles, but it is not a one size fits all solution.
Who wrote this? Sacramento social media pro wrote this
Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.
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Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.