Shiny shoes

Shiny shoes

You need shiny shoes

Shiny shoes will help you close the dealJust finished polishing my professional shoes. That brings us to today’s quiz. What do people look at when they meet you?

  1. Eyeglasses
  2. Wristwatch
  3. Shoes
  4. All of the above

The answer, my friends, is 4. All of the above.

Dress like a winner

Let’s focus on shiny shoes. Your shoes tell a lot about you, where you’ve been and where you’re going. They show if you care enough to keep them shiny, or just view them as a utility. Shiny shoes show you go out of the way to make a good first impression. You will go out of your way to help the client look good.

Polishing shoes is a low-cost event. I use shoe polish I purchased a few years ago for a few dollars. Even if you pay someone to shine your shoes, you’re looking at a $5 transaction in most places I’ve seen. Would you spend $5 to close a deal?

Who wrote this?

Inbound marketing certified by @Hubspot, Mark Anthony Germanos uses inbound marketing to help your ideal customers find you. He is Social Media Director at, a Sacramento inbound marketing solution provider. With 20-plus years in the technology field, Germanos has seen multiple changes and has kept abreast of changes both for his prosperity and for the prosperity of his customers. is available at 916-752-6767 and at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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