You can do your SEO yourself. Not too tough, right?
That is a fair question. There is no secret behind what I do. I follow Hubspot’s Inbound Methodology. I use that strategy to create success. It works.
You can surely do your SEO yourself. Perhaps you have too much free time. Maybe marketing is your favorite business activity. You can do this.
Perhaps the opposite is true. Perhaps you are a business owner. You already have enough to keep you at work 10 hours a day. Learning something new, knowing the learning curve is very steep and time investment is immeasurable, may not work on your end. You may say, “I’m running a business here. Let someone else do the SEO. You’re too busy to do the SEO yourself.
You can contract this out. Contract it out to someone who does this for a living. Hire someone you can hold accountable. It will be easier and cheaper for you to hire a professional and hold him accountable than to try doing your SEO yourself.
What is your opportunity cost?
Yes, I am talking about opportunity cost here. Wikipedia defines opportunity cost as, “The cost related to the second best choice available to someone who has picked among several mutually exclusive choices.”
You should determine your opportunity cost. Every decision has an opportunity cost.
I pay a landscaping service $130 per month to keep my lawn and gardens looking good. I do not know what tools they use or how many hours they spend at my home. I do not supervise them. I do know that I can work two hours and make more than enough money to pay the landscaper. If I were to perform landscaping myself, I would spend more than five hours per month in my backyard and turn my back on much more than $130 of billable work because I did not want to pay a professional landscaper. Even if I did this work on a weekend, I treasure my time and feel the money is well-spent.
How precious is your time? What do you want to do at the end of the day? Do you want to go home, eat a home-cooked meal, play a game with your kids or watch TV for an hour? Some of your tasks must be performed by you. Some can be contracted out. Internet marketing is something you can contract out to a professional. Hold him accountable.