What is SEO? In layman’s terms, by a WordPress website pro
SEO = ? Layman’s terms, please…
For anybody confused by computer and website jargon, I want to present a story. This helps answer the question: What is Search Engine Optimization?
A man finishes work on a Friday and goes home. He looks in the mirror and says “I want to meet three beautiful women tonight. I want them to adore me. I think I will need to dress well, have good hair and clean my teeth.” He takes a shower, gets dressed, combs his hair, brushes his teeth and departs for the bar.
At the bar, he meets three beautiful women. Sure enough, they adore him. All three give him their names and phone numbers. They whisper to each other “He is wonderful. He dresses well, he has good hair and he has clean teeth.”
His SEO campaign worked. He tweaked his appearance to meet what he thought his target audience wanted. How is your Internet marketing working? Are you attracting the right prospects? Are you attracting any prospects?
SEO, or Search Engine Optimization, is the process of optimizing your web pages to match what your target audience wants to find. To make this work, you need three facets in your strategy: Content, Currency and Backlinks.
- Content is the verbiage, audio files, pictures and movies you publish to the Internet. Search engines (and people too) like content. The more the better.
- Currency is the freshness of the content. When your web pages are new, they appear more attractive to the search engines. They just seem to draw more attention and get you higher placement than old, stale pages.
- Backlinks refers to others’ web pages that have links back to yours. When others find your content valuable and they link back to your web pages, the search engines assign yours a higher score.
When you hire us to run your SEO campaign, we start by asking for all the material you have on your business. The more content the better. We will also arrange recorded interviews that wil be transcribed and massaged into your 1,000-plus word manifesto. This gives us adequate content to launch the campaign. Of course, we will consistently ask for and generate more content.
Maybe this works and maybe it doesn’t. Find out if it works for my business.
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.