SEO = ? WordPress website pro helps you get more business

SEO = ? WordPress website pro helps you get more business

What is SEO? In layman’s terms, by a WordPress website pro

SEO = ? Layman’s terms, please…

For anybody confused by computer and website jargon, I want to present a story. This helps answer the question: What is Search Engine Optimization?

A man finishes work on a Friday and goes home. He looks in the mirror and says “I want to meet three beautiful women tonight. I want them to adore me. I think I will need to dress well, have good hair and clean my teeth.” He takes a shower, gets dressed, combs his hair, brushes his teeth and departs for the bar.

At the bar, he meets three beautiful women. Sure enough, they adore him. All three give him their names and phone numbers. They whisper to each other “He is wonderful. He dresses well, he has good hair and he has clean teeth.”

His SEO campaign worked. He tweaked his appearance to meet what he thought his target audience wanted. How is your Internet marketing working? Are you attracting the right prospects? Are you attracting any prospects?

SEO, or Search Engine Optimization, is the process of optimizing your web pages to match what your target audience wants to find. To make this work, you need three facets in your strategy: Content, Currency and Backlinks.

  • Content is the verbiage, audio files, pictures and movies you publish to the Internet. Search engines (and people too) like content. The more the better.
  • Currency is the freshness of the content. When your web pages are new, they appear more attractive to the search engines. They just seem to draw more attention and get you higher placement than old, stale pages.
  • Backlinks refers to others’ web pages that have links back to yours. When others find your content valuable and they link back to your web pages, the search engines assign yours a higher score.

When you hire us to run your SEO campaign, we start by asking for all the material you have on your business. The more content the better. We will also arrange recorded interviews that wil be transcribed and massaged into your 1,000-plus word manifesto. This gives us adequate content to launch the campaign. Of course, we will consistently ask for and generate more content.

Maybe this works and maybe it doesn’t. Find out if it works for my business.

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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