Getting good SEO results is like building 6-pack abs

Want great SEO results? You have to work at it

Getting great SEO results is like getting 6-pack abs. The results will emerge gradually.

Want good results? You have to work at it., I am not the model here. Sorry.

Sometimes people work hard on a marketing campaign and expect immediate SEO results. I am sad to say: campaigns do not work that way. A campaign for good SEO (Search Engine Optimization) is like a campaign for good 6-pack abs.

A man wakes up one day and decides he wants 6-pack abs. He goes to the gym. He works out for eight hours and then looks in the mirror. No 6-pack abs. He loses faith. He thinks his time at the gym is wasted. In reality, his expectation of immediate results was unrealistic.

Another man wakes up one day and decides he wants 6-pack abs. He goes to the gym for an hour and also decides to stop eating movie theater popcorn. He goes to the gym five days per week for an hour. He does this for 26 weeks. At the end of 26 weeks, he looks in the mirror. Sure enough, he has developed 6-pack abs. He looks great. His campaign was successful.

Let me ask how you set expectations for your SEO campaigns. What results are you expecting? How quickly? Do you work hard for one day and then check your SEO results, or do you develop a solid habit and stick with it day after day, week after week? I know people who posted three tweets and then waited for the phone to ring. That does not happen. You need to build a critical mass and then wait for the results. They do not happen overnight. If you build and maintain good habits, good results will happen. Have faith.


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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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