SEO coach asks: Why should I do business with you?
You might not have enough time to recite your full elevator speech when you meet someone. Somebody walked up to me after a speech and said, “In 15 words, why should I do business with you?” You need a good response. After you have created an elevator pitch and are comfortable presenting it, condense it even further. You might come into contact with someone who may have heard hundreds of elevator pitches and wants something even more concise. They may want 15 words. You have to be ready.
The 15-word response I responded, “I can turn your problems into solutions. I’ve been doing this since 1992.” That was 13 words (five seconds). It met his criteria and helped establish a dialog. We ended up talking for another 10 minutes. When you have an answer, you look competent and invite new business. If you don’t have one, you may end up looking inexperienced to a prospect. I am sharing a few more similar responses for your review. They’re all 15 words or fewer.
- I can turn your problems into solutions.
- I’ve been doing this since ****.
- I can turn your problems into solutions. How can I help you today?
- I’m a business owner too. This works for me and my business.
- My customers are jumping for joy!
- I was skeptical at first, but I gave it a shot. It works great!
- My product is not the cheapest, but it is the best value.
- You won’t have to think about **** anymore.
- Pay me to think about ****. You’re running a business.
- It works. It works right. You won’t have to think about it at midnight.
Embrace one of these or create one of your own. I have created a worksheet to help you answer the “Why should I do business with you?” question. Comment on this post and I can get you the MS Word document. Write the date in the left column and your 15-word responses in the right column. Get ready for this question. You may need a 15-word response tomorrow.
In addition to face-to-face meetings, you will need this online. Online services such as Facebook, LinkedIn and Twitter ask for a summary or headline. These are very short. You can take your 15 word response and use that as your Facebook and Twitter summary. You can use your 15 word response as your LinkedIn headline.
This will work to your benefit. When people search for the goods and services you offer and find your LinkedIn profile, they will see your name and your LinkedIn headline. If you employed a strong 15 word response and used that as your LinkedIn headline, you will get your headline in front of people who are looking for the goods and services you offer. At the end of the day, we’re all asking: “why should I do business with…” You should give yourself a comparative advantage and promote that as often as you can.
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.