How your elevator pitch is part of your SEO strategy

How your elevator pitch is part of your SEO strategy

An elevator pitch is part of your SEO campaignSEO Pro asks: What do you do?

An elevator pitch is a 30-second response to the question: “So, what do you do”? It is also a mandatory part of a complete SEO strategy. Most of us have an elevator pitch or at least realize we need one. You never know when someone will walk up to you and ask: “so, what do you do”? You might not have 30 seconds to answer this question. Let me explain what happened to me last year when I gave a speech in the San Francisco Bay Area.

A man walked up to me afterwards, pointed a finger and said” “in 15 words or less, why should I do business with you”? I said” “what”? He repeated the question. I looked like Mr. Stupid and I had a very long drive home from the Bay Area.

That gave me time to think up some good responses. These include:

  • I turn your problems into solutions
  • I’ve been doing this since ****
  • My ideas work for my clients and for my business

15 words = 8 seconds

This 15 word response will probably take 8 second to recite. Yes, I am asking you to condense your 30 second elevator pitch into 8 seconds. This is not easy. However, 8 seconds may be all the time you have to answer the: “so, what do you do” question. You have to be ready. I find myself at many network events during a given month. I’ve recited a 30-second elevator pitch and felt people tuned out after about 15 seconds. We’ve all heard elevator pitches and have grown tired of them. Listening to a verbal pitch for 30 seconds seems more difficult and unattractive than ever. That’s why 30 seconds is too long and why you need a much shorter response. Your 15 word (8 second) response to the question: “why should I do business with you” is a much more attractive option.

You should also put this in your online profiles. LinkedIn permits a 120 character headline. Assuming the average word has 8 characters, you can squeeze 15 words into a LinkedIn headline. This will work very strongly to your benefit. When someone finds you at LinkedIn, they will see your picture, your name and your headline. When someone Googles your product or service and sees your entry at LinkedIn, they will see your name and headline. Yes, my friends, the LinkedIn headlines are indexed. Creating a powerful and keyword-friendly headline can work to your benefit.

You can borrow one of mine or write a few that a specific to you and/or your profession. Feel free to send them to for my review.

Who wrote this? Sacramento SEO Wizard wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”?’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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