SEO company says most visitors are lurkers
I want to introduce the 90-9-1 principle. This principle helps us understand that most of the people who visit your blog, web site or online profiles will say nothing. They are merely lurkers.
The 90-9-1 principle is not my idea. My SEO company, unfortunately, was not the first to observe this. I am summarizing content from http://www.antseyeview.com/. Social participation tends to follow a 90-9-1 rule where:
- 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.
- 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.
- 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.
Next time you post something wonderful online and wonder why nobody responds, relax. 90% of the people who read it will not respond. If you do not respond to this post, I will not feel offended. You’re in the 90% group.
Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at Cameron Park Computer Services, the premier Sacramento SEO company offering SEO, Internet marketing and social media marketing solutions that get clients on page 1.
“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEM, SEO and social media will get me on page 1”? CP Computer’s Sacramento SEO Pro Gold package includes creating a 6,000 word document with abundant content for a successful search engine optimization campaign. Sacramento SEO Pro Gold will not produce instant gratification, but Sacramento SEO Pro Gold works, gets people on page 1 and creates long-term benefits.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEM, SEO and social media campaigns to an SEO company you can hold accountable and who gets results. Call 530-677-8864 today. Google “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at 530-677-8864.