Why does SEO have a bad reputation?

SEO has a bad reputation

SEO has a bad reputation because sometimes, campaigns get off track

SEO has a bad reputation because sometimes, campaigns get off track

The first five people who told me about SEO (Search Engine Optimization) as an online marketing strategy shared bad experiences. They say they spent more money than expected. The results failed to meet expectations. A positive Return on Investment did not occur. It does not have to be that way. The opposite will be true, if you and your online marketing consultant run your SEO campaigns right. Here are the misperceptions responsible for the bad reputation. I am also presenting responses to each:

  1. Misperception: SEO and Internet marketing are too expensive. People sign up for SEO campaigns and spend more money than expected. They start with a minimal figure and find that is insufficient. Response: Have your SEO consultant create a very specific Internet marketing Statement of Work and budget. When the Statement of Work is nearly finished, he can come back to you with the results so far and ask if you want to increase your investment. You can break up a large online marketing project into bite-sized pieces that fit your timeframe, expectations and budget.
  2. Misperception: No instant gratification. As Americans, I am amazed at our need for instant gratification. If you want instant gratification, go to McDonald’s and order a cheeseburger. They will have a cheeseburger on the counter before you get the change back in your wallet. It is not that quick with marketing. Response: SEO, and online marketing in general, take time. You need to build credibility with Google’s web crawlers and also overcome your early mistakes. You need to build credibility, or a critical mass, before expecting prominent placement in Google search results.
  3. Misperception: Unknown end result. People sometimes don’t want to deal with the nuts and bolts of their marketing campaigns. They don’t understand their ideal customer, what their ideal customer will type in a search window or what your Internet presence looks like. They think everything will fall into place and the SEO consultant will make it happen. They tell the SEO consultant: “OK just do it…I do not need the details.” It’s not that easy. Response: Your SEO consultant should have weekly contact with you in the early stages of your campaign. You  should know what he is doing and how far he is into your SEO campaign. You should not expect instant results. I tell clients to start measuring at 60-90 days after the first blog post. You may object when I say 60-90 days. Just remember, this is not McDonald’s.

Next time someone starts talking SEO or Internet marketing, stop and ask your perception of this strategy. Are you open minded or are you jaded with one or more of the reasons I cited (above).

 

Content originally from http://yourseowizard.com/10-things-seo/ and http://linkedin.com/in/markgermanos/.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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