Sacramento SEO Pro asks: Who is your ideal customer (part 2)

Sacramento SEO Pro asks: Who is your ideal customer (part 2)

You’re running a business. Make sure you make good decisions with your time, energy AND money

Sacramento SEO Pro advises: the more you know, the better

In part 1, I asked you to identify your ideal customer’s age, education and income.¬†Here in part 2, I will ask you to identify your ideal customer’s family, marital status and hobbies. The more you understand your ideal customer, the better your marketing will work. Your marketing messages will have higher impact because they have higher appeal to your ideal customers.

Family Status

What is your ideal customer’s family status? Is single head of household? Is he a parent or caregiver to his parents? Someone who has to support parents will spend his money on some things while someone raising a family will spend his money on other things. Someone who lives with his parents is more likely to spend money on concert tickets than someone supporting his parents. Someone supporting his parents is more likely to spend money on good long-term care insurance than he is to spend it on a 3-day weekend in Las Vegas.

Marital Status

Is he married, single or divorced? Married people, are more likely to spend money on furniture, appliances and durable goods. The wife may decide that all his furniture, towels and decorations must go, regardless of what he thinks. A single guy will have more disposable cash for concert tickets, sporting events and trips to Las Vegas.


What does your ideal customer do in his free time. This is especially attractive, since hobbies are personal. You can get someone to make a purchasing decision without having to convince a committee, spouse or family member. If he is a triathlete, promote athletic gear. If he is a golfer, promote golf accessories. You have to know his hobbies. Your marketing message will be dead-on and very effective, or it will fall flat. I am a cyclist. Marketing messages for cycling and other athletic events are appealing. Marketing materials for golf, a sport I find boring, have no effect. Asking me to buy golf accessories…simply will be a waste of your time. I am not your ideal customer.

You have to know.

Who wrote this? Sacramento SEO Wizard wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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