Sacramento social media tip: take a look at your last 10 Facebook posts
If a vast majority are personal, you’re in good shape. If a vast majority are promotional, you may be pushing too hard and losing Facebook Friends. When I give speeches, I have a slide with four pictures of me. I introduce this saying: “Even though you are promoting your career and your professional image, you also need to prove you have a life.” This slide has pictures of me holding my bicycle, giving a speech and presenting a feature on my smart phone.
People connect with people. My friends say that most of your messages have to be of a personal nature. Even though they vary on the ratio of personal to promotional, a vast majority should be personal. These personal messages could include posts such as:
- I just swam 1,000 yards without sweating.
- It’s 102 outside. I just ran barefoot across my deck to give the mailman an ice cold Gatorade.
- Enjoying Freedom Fries at (a local celebrity restaurant) and feeling very patriotic.
- If your website is old and stale, it needs a makeover.
- 5 mile run today. 5 mile run yesterday. The difference: 3 minutes faster today.
The only one of these five with a promotional message is the “website” post. It is actually a link to a YouTube video of the same title. The other four are personal. This strategy helps me connect with people. Some are friends, some are neighbors, some are professional acquaintances. If I were pushing promotional messages exclusively, my Facebook Friends would view this as being too pushy and unfriend me.
Take a look at your last 10 Facebook posts. If a vast majority are personal, you’re in good shape. If a vast majority are promotional, you may be pushing too hard and losing Facebook Friends. I refer this to your wisdom.
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
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