Social media tip: why you have to manage your image

Social media tip: why you have to manage your image

Social media tip: take a look at your last 10 Facebook posts

If a vast majority are personal, you’re in good shape. If a vast majority are promotional, you may be pushing too hard and losing Facebook Friends. When I give speeches, I have a slide with four pictures of me. I introduce this saying: “Even though you are promoting your career and your professional image, you also need to prove you have a life.” This slide has pictures of me holding my bicycle, giving a speech and presenting a feature on my smart phone.

People connect with people. My friends say that most of your messages have to be of a personal nature. Even though they vary on the ratio of personal to promotional, a vast majority should be personal. These personal messages could include posts such as:

  • I just swam 1,000 yards without sweating
  • It’s 102 outside. I just ran barefoot across my deck to give the mailman an icecold Gatorade.
  • Enjoying Freedom Fries at (a local celebrity restaurant) and feeling very patriotic
  • If your website is old and stale, it needs a makeover
  • ‎5 mile run today. 5 mile run yesterday. The difference: 3 minutes faster today.

The only one of these five with a promotional message is the “website” post. It is actually a link to a YouTube video of the same title. The other four are personal. This strategy helps me connect with people. Some are friends, some are neighbors, some are professional acquaintances. If I were pushing promotional messages exclusively, my Facebook Friends would view this as being too pushy and unfriend me.

Take a look at your last 10 Facebook posts. If a vast majority are personal, you’re in good shape. If a vast majority are promotional, you may be pushing too hard and losing Facebook Friends. I refer this to your wisdom.

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.

/ SEO / Tags: , ,

Share the Post

About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

Comments

No comment yet.

Leave a Reply

Your email address will not be published. Required fields are marked *