Sacramento SEO Pro goes shopping
A recent article at http://dailynews.com shows us how granular you can get when you identify your customers. This article compared Wal-Mart shoppers to Target shoppers. It then then used that information to forecast Christmas shopping. While I am not endorsing any retailer, I am showing how impressive and granular their customer data is. You can use their strategies when tailoring your Sacramento SEO campaigns.
The Daily News reports that: “Wal-Mart and Target both are discounters, but they cater to different customers. Wal-Mart, which says its customers’ average household income ranges from $30,000 to $60,000, hammers its low-price message and focuses on stocking basics like tee shirts and underwear along with household goods. But Target, whose customers have a median household income of $64,000 a year, is known for carrying discounted designer clothes and home decor under the same roof as detergent and dishwashing liquid.”
Wal-Mart and Target should both be congratulated for this granular information. Wal-Mart corporate buyers can use this when deciding what products to purchase and then put on the shelves. Target corporate buyers can also use this information to buy products that will appeal to their customer base.
They accumulate information. They track purchases and their customers. For example, suppose my friend Peter goes to Wal-Mart and buys 24 cans of Diet Coke, car wax and a steering wheel cover on his VISA card. Wal-Mart will know who purchased the Diet Coke, car wax and steering wheel cover.
Suppose he goes to a mall later that day and fills out a form for a “sign up for a chance to win ***” offer. These offers usually ask for a name, e-mail address, phone number, annual income and favorite activities. Information clearinghouses then assemble that data and sell it back to retailers like Wal-Mart and Target. Your Sacramento SEO Pro purchased information from one of these clearinghouses a few years ago.
Sign up for a chance to win something
Wal-Mart will see that Peter completed a “sign up for a chance to win ***” form. He is the same guy who purchased Diet Coke, car wax and a steering wheel cover. That’s how they know a) what he purchased, b) who he is and c) how much income he has. For Wal-Mart shoppers, the annual income range is $30,000 to $60,000. They believe Peter is making between $30,000 and $60,000 a year.
The same holds true for Target customers. Suppose my neighbor Judy goes to Target and buys an Xhilaration® Juniors Vest. She pays on her VISA card. Chances are Judy has already completed one of the “sign up for a chance to win a ***” forms and her annual income is on file. Target then will know: a) someone purchased an Xhilaration® Juniors Vest, b) her name is Judy and c) her annual income is $64,000.
Next time WalMart runs a sale on Diet Coke, car wax or steering wheel overs, they will surely send Peter a flier. Next time Target puts the Xhilaration® Juniors Vest on sale, they will probably send news to Judy. It works to their benefit. That granular information about their customers is one of the reasons both Wal-Mart and Target have become so successful.
Let me ask you how granular your information is on your customers. Do you know their income range, education and family status? The more you know, the more able you are to target your marketing to your ideal customers and also offer the products and services they want to buy.
I pulled content from http://www.dailynews.com/business/ci_22011276/wal-mart-vs-target-rivals-cater-either-haves.
Who wrote this? The Sacramento SEO Pro wrote this
Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company offering SEO, Internet marketing and social media marketing solutions that get you on page 1. Getting you on page 1 takes a little time, but good things do take time.
“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEM, SEO and social media will get me on page 1”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document with abundant content for a successful search engine optimization campaign. Sacramento SEO Pro Gold will not produce instant gratification, but Sacramento SEO Pro Gold works, gets people on page 1 and creates long-term benefits.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEM, SEO and social media campaigns to an IT solutions provider you can hold accountable and who gets results. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.