Sacramento SEO Pro shows how to write a press release

Sacramento SEO Pro shows how to write a press release

Press releases must be part of your SEO solution

Write press releases. Good SEO campaigns include press releases.

Write press releases. Good SEO campaigns include press releases.

I have great SEO results with press releases. It may be because I can write them to promote new engagements, new services or upcoming speeches. Writing press releases is no easy task, but I have figured out how to write them and make them work for my SEO benefit. They can work for you too.

I am paraphrasing content from http://www.prlog.org/tips/1016-how-to-write-a-press-release.html. The folks at PRLog tell us:

“A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage.”

A press release consists of following elements:

  • Headline

    The headline is the first single line of text in the press release and tells what the press release is about. It can be a very effective tool to grab the attention of the journalists, so writing it from a journalists perspective is very important. Think what headlines catch your eyes in the newspaper. The headline should be descriptive but not too long.

  • Summary

    The summary lets you build up your chance to sell your press release to the journalist. It is generally a requirement of online press release services. Identify a unique feature about your product or service and then write how it is going to revolutionize the world. The summary should be a single paragraph with about three to five lines. Beyond 250 characters is too long.

  • Body

    1. Dateline

      The dateline contains the release date of the press release and usually also the originating city of the press release. Usually, the date stamp is automatic and should not be entered.

    2. Introduction

      The introduction is where the press release body starts. It is the first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.

    3. Details

      The details come after the introduction. It gives further explanation, statistics, background, or other details relevant to the news and also serves to back up whatever claims were made in the introductory paragraph.

    The body should be at least 3000 characters or 500 words. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each. There should be a blank line after each paragraph for good visibility.

  • About

    The about section is also called the “boilerplate” as it used over and over again. It is generally a short section providing background information on the press release issuing company or organization.

  • Media Contact Information

    This section contains the contact information like name, phone number, email address, mailing address, etc for the media relations contact person. For good credibility, the email address should be the same as the organization the press release is about. For example, if the press release is about an organization with a website called abcd.com, then the email address should be email_address@abcd.com.

General Tips

  • A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
  • It is very useful to look at other people’s press releases. Feel free to take a look at the most viewed press releases, as it usually gives a lot of insight into how to write a press release.

Who wrote this? Sacramento SEO Pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at Cameron Park Computer Services, the premier Sacramento SEO company offering SEO, Internet marketing and social media marketing solutions that get clients on page 1.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEM, SEO and social media will get me on page 1”? CP Computer’s Sacramento SEO Pro Gold package includes creating a 6,000 word document with abundant content for a successful search engine optimization campaign. Sacramento SEO Pro Gold will not produce instant gratification, but Sacramento SEO Pro Gold works, gets people on page 1 and creates long-term benefits.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEM, SEO and social media campaigns to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today. Google “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at 530-677-8864.

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Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

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