You need content for your SEO campaign to work

You need content for your SEO campaign to work

Your SEO campaign needs content

Your SEO campaigns need content. The more the better. Carole Shaw of Image Impact provided a tremendous amount of content for her SEO. In order for your SEO campaign to work, you need content. When I say content, I am talking about static text, videos and audio recordings.

I start with the written word. I can take the written word and use that as a script for a YouTube video or an audio recording. You can too. The search engines enjoy content and will reward you with higher placement in search results if you have more content. With all other factors being equal, a web site with 40 pages will be more attractive to Google than a web site with seven. Google views the larger site as a more valuable source of information and therefore presents it higher in search results.

When I say you need content, I am not kidding. To be conservative, you need more than 6,000 words of content.

That’s right. If you do the math for pages, it would be a 14 page MS Word document. You need to show people you have the solutions they need. You need to promote yourself as the best at what you do and you need to get the right people to hire you.  It’s a tall order.

Reuse your SEO content

When you have this content, you post it everywhere. The more content you post, the more attractive you become to Google and the other search engines. The more likely it is that your ideal customers will find you. It will take a lot of work, especially when you’re just starting out. Have faith. Good things take time. That includes SEO campaigns that work.

I am working with an image consultant named Carole. She has a professional picture. She has her 15 word response “I help you look and feel the way you need to – to get what you want. I interviewed her and send out the recordings for transcription. I was hoping for 6,000 words. Let’s just say…Carole is a talker. I have 24,000 words of content from Carole. The more the better. Blogs. Facebook, LinkedIn, other people’s blogs, articles and press releases…I have Carole’s content for all.

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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