Online marketing is professional and personal
If you go to Facebook and search for Mark Anthony Germanos, you will find two entries for me. One is a Professional Page for my consulting business and the other is my personal profile. You need to know the difference when promoting you and your career in your online marketing campaigns.
Professional page, as part of your online marketing
The Professional Page has my famous “red shirt” picture, snapped while I was giving a speech in downtown Sacramento. It is a professional picture and therefore goes with the online marketing message I am promoting at https://www.facebook.com/FixYourBusiness. When I say “Professional Page,” I am referring to the Facebook feature that lets you create a page for a company, organization, product, service or cause. You can use pages as part of your online marketing, in a commercial capacity. Visitors who connect with a Professional Page actually “Like” the page. There is no maximum to the number of “Likes” a Professional Page can harness. This online marketing tool has no cost. Southwest Airlines’ Facebook Professional page has more than 2.9 Million Likes.
A personal profile can also be part of your online marketing
My personal profile currently has a picture of me with my bicycle over my shoulder. It is a casual picture and goes with the message I am sharing at https://www.facebook.com/markanthonygermanos. I have a life. Riding my bike through the mountains is part of what I do in my free time. This is on a personal profile. It exists so I can share my life, endeavors and thoughts with people outside the professional arena. I can write silly things like “I just swam 1,000 yards without sweating” on my personal profile. People connect with a personal profile by clicking the “Add Friend” button. You cannot promote a company, organization, product, service or cause on a personal profile. The intent must be noncommercial.
Let me summarize the differences
|Item||Personal Profile||Professional Page|
|Connections||Friends, 5000 maximum||Likes, unlimited|
|Goal||Create connections and establish expertise||Create a community of users who buy and use your products and services|
|Terms of Service||Facebook staff can take down a personal profile that is promoting a company, product, service, organization or cause and cite a violation of their “Terms of Service.”||This is the correct avenue to promote a company, product, service, organization or cause on Facebook.|
Who wrote this? Sacramento online marketing pro wrote this
Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.
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