LinkedIn can be part of your SEO Solution

LinkedIn can be part of your SEO Solution

SEO friendly

LinkedIn is very SEO-friendly. Therefore,  you should use it as part of your Sacramento SEO strategy. I use LinkedIn and find it more valuable by the day. SEO, in layman’s terms, means using Internet tools to help your ideal customers find you, your products and your services.

Create a profile

When you first visit www.linkedin.com and create an account, you create a personal profile. The profile reads like a Resume. It has your name, current job, previous job(s), education and recommendations. Because the LinkedIn profile reads like a Resume, I tell people to have their complete Resume in electronic format before creating their LinkedIn profile. They can simply copy and paste text from the Resume to the LinkedIn profile.

LinkedIn is very SEO friendly. I’ve had several occasions when I posted an entry at LinkedIn, Googled my name and found that entry at the top of the list. Not only did Google pick up the new entry within 30 seconds, but it also placed that entry at the top of the Search Results window.

Upload a professional picture

LinkedIn presents your picture at the upper left-hand corner. Make sure you have a professional picture and use that at LinkedIn’s Facebook’s, Google+’s and Twitter’s profiles. People look at pictures in the upper left-hand corner before we start reading text…that’s just how we were trained to read. A professional picture can attract business. An unprofessional picture can turn people away.

You never know who will find your picture. It could be an employer or a prospective employer. It could be a client or a prospective client. It could be someone who wants to refer you to a prospective employer or client. If you have a professional picture, you could get the recommendation. If you have a picture of yourself half-naked or drunk, you could end up disqualifying yourself.

LinkedIn also allows for a 120 character headline. A 120 character headline will accommodate 15 words at 8 characters each (not counting spaces). This is an extremely short amount of space. You need to take your 30-second (60 word) elevator pitch and condense it immensely to fit within LinkedIn’s 120 character headline. This task will be well worth it. When someone Googles you and finds your LinkedIn profile, they will see your name and your headline and yes, the headline verbiage is indexed by the search engines.

Your headline should have at least one of your targeted key phrases. If you are targeting the key phrase solar panel installer, make sure that is in your LinkedIn headline. You could have a short (remember…120 characters max.) headline “Sacramento’s premier solar panel installer will help you save money every month.” When people Google “solar panel installer” and they are in Sacramento, they could very well end up with a link to your LinkedIn page at the top of their Search Results window. Make sure you have a picture that invites them to do business with you. Your marketing task is half complete.

Who wrote this? Sacramento SEO Wizard wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

Comments (1)

  1. graphic design :

    Nice weblog nice articles related with graphic design! Also your site rather a lot up very fast! What host are you the use of? Can I get your affiliate link to your host? I want my website loaded up as fast as yours lol

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