Internet Marketing Return on Investment is cumulative

Internet Marketing Return on Investment is cumulative

Internet Marketing Return on Investment is cumulative

Internet Marketing Return on Investment is cumulative

Internet marketing ROI?

At a recent conference, one of the participants asked: “How do you measure Return on Investment with Internet marketing campaigns”? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here’s why I say that.

  1. Your logo is part of your Internet marketing campaign. You paid someone to create a logo and save it in varied formats. This would include high resolution for print and embroidery as well as low resolution for web sites.
  2. Your Internet domain is part of your Internet marketing campaign. If you have registered a domain and paid someone to host it, you incurred an expense. It is an investment and is designed to help you attract more business.
  3. Your web site is part of your Internet marketing campaign. You wrote and gathered content for a web site. This would include original content, testimonials, pictures, movies and audio recordings. You may have created the site yourself or paid someone else to create it. If you created your site yourself, you invested your time and energy in this project. If you paid someone else to create it, you hired that person to provide their time and energy. You also wrote a check.
  4. Your social media presence is part of your Internet marketing campaign. You’ve spent time learning Facebook, Google+ and LinkedIn. These services all ask you to create a profile that summarizes who you are and why people should do business with you. You can get up and running with these three services at no cost, but your time does have a value.
  5. Finally, your blogging and pay-per-click operations are part of your Internet marketing campaign. Blogging helps you establish credibility by showing what you know to everyone who finds your blog. Blogging helps make you attractive to Google. You can update a blog much quicker and easier than you can update a web site. I can create a blog entry by sending an e-mail from my iPhone. Anyone out there want to edit your web site from your phone? Now let me ask, which one variable can you measure when calculating your Return on Investment? It’s a trick question. You cannot measure just one and show causality between one variable and an increase/decrease in business. Too many factors come into play. You have a cumulative investment. When you measure how much you’ve invested in your Internet marketing campaigns, make sure you factor in all the variables I mention (above).

Who wrote this? Sacramento Internet marketing pro wrote this

Mark Anthony Germanos uses Internet tools to help your ideal customers find you. Mark is the Social Media Director at YourSEOWizard.com, the premier Sacramento SEO company. They offer SEO, Internet marketing and social media solutions that get you on page 1. Getting you on page 1 takes a little time. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know SEO, Internet marketing and  social media will get me more business”? YourSEOWizard.com’s Sacramento SEO Pro Gold package includes creating a 6,000 word document. It has abundant content for a successful SEO campaign. Sacramento SEO Pro Gold will not produce instant gratification. Sacramento SEO Pro Gold works, promotes you to page 1 and gets you more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO, Internet marketing and and social media campaigns to someone you can hold accountable. Tell him to get you more business. Call (916) 752-6767 today. Google “Sacramento SEO” or “Sacramento SEO Pro” to see SEO strategies that can work for you. Mark is available at (916) 752-6767 and at http://www.yourseowizard.com/blog/how-quickly/.

Share the Post

About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

Comments

No comment yet.

Leave a Reply

Your email address will not be published. Required fields are marked *