Your inbound marketing campaign is alive
Imagine this scenario. You are running an inbound marketing campaign and expecting the phone to ring. You step away from the office early on Friday afternoon and then the phone rings. It is someone responding to a blog entry, Facebook post or a LinkedIn response. This person wants to meet you on Monday morning. They want to schedule this appointment before leaving work for the weekend. They ask to schedule an appointment. What do you say:
- “Yes, I have my calendar on my phone right here. Let’s schedule the appointment now,” OR
- “Sorry, I do not have my Calendar. Call me on Monday.”
Funny? I don’t think so
Answer 2 may appear funny, but it is really a display of lameness. This is lame because…with today’s technologies, you should be able to schedule appointments at your desk, with a web browser or on your phone. This is a reasonable expectation. The technology is pretty inexpensive. Your caller may already have this ability and expect you to have it too. You never know when the phone will ring. Ideal customers may call at inopportune times and expect you to access your Calendar on the spot. Can you?
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.