YourSEOWizard is inbound marketing certified. What does that mean?
- Sharpen his saw.
- Learn things to help move his business forward.
- Learn things that can help me attract more business from the Internet.
I am reporting that it truly IS a big deal. Inbound marketing means you publish content online to help your ideal customers find you. They’re already out there. They are looking for someone who provides the goods and services you offer. It is your job to publish content that attracts them to you. The certificate is available at Germanos-Hubspot-inbound-marketing-certificate
The opposite is outbound marketing. Outbound marketing involves interrupting people to spread your marketing message. We see this every day. Outbound marketing takes the form of TV commercials, bulk mail and SPAM. Outbound marketing worked great for many years. It helped create ig brands like Sears, JCPenney and Coca-Cola. It is not as effective anymore. We have found ways to isolate ourselves from outbound marketing messages.
- TV commercials. Most of the TV shows my wife and I watch are recorded. We fast-forward through the commercials.
- Bulk mail. I sort mail over the recycle bin. Bulk mail goes into the recycle bin and does not even get into my house.
- SPAM. These days, most people have business-class SPAM filters. They filter out the nonsense SPAM while letting legitimate messages appear in your In Box.
That is why Inbound Marketing is better. it is not as intrusive. People are looking for you. When you publish content that appeals to your ideal customers, they will find your content and find you. Hubspot says, “Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” The full certification detail is at https://app.hubspot.com/academy-certification/198312/certification/1/
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.