Attract Your Ideal Customer is a good primer for small business owners

Attract Your Ideal Customer is a good primer for small business owners

Increase your business’ exposure

The more you know about your ideal customer, the more able you are to attract her and get her to call you. Your small business will prosper.

The more you know about your ideal customer, the more able you are to attract her and get her to call you. Your small business will prosper.

Attract Your Ideal Customer is a conversational and practical skills-based guide to using social media marketing to increase your business’ exposure to the right kinds of client (and hopefully increase your revenue as a result of that).

The workbook covers topics such as how to identify the common traits your “ideal customer” holds and what an ideal customer is; it then delves into using Facebook, which is the primary focus of its marketing advice. The book goes into great detail about everything from how to pick a profile picture to branding, taglines, and setting up a business page.

Comprehensive base of knowledge

What I liked about “Attract Your Ideal Customer” is that the information builds on itself so that you have a comprehensive base of knowledge to get started—the chapters are well-organized and speak to specifics, rather than generalities. There are also anecdotes and case studies from the author’s own experience, which puts the advice into perspective so a potential user can see how it plays out in the real world.

One of the most valuable tips, in my opinion, is to not abuse Facebook through spam, controversial views, or “useless quotes,” as he calls them. As a consumer myself (as well as someone with a small side business), I’m certainly never drawn to do business with someone who’s posting those things or filling my feed with requests to contact them for skincare products.

Good primer

Overall, the book is well-written and should serve as a good primer for small business owners who want to up their marketing ante using social media rather than an expensive campaign; the worksheets throughout are a good way to get yourself to focus, really think about what the author is saying, and apply it.

Want more high quality customers who want to buy what you are selling?http://idealcustomer.net/social and http://yourseowizard.com/10-things-ideal-customer/ can help.

From a review by Erica Lucas Proprietor of Bluefields Editing, at http://www.amazon.com/Attract-your-ideal-customer-workbook/dp/0983576912.

/ Book 3, Business help, SEO

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

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3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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