Increase your business’ exposure
Attract Your Ideal Customer is a conversational and practical skills-based guide to using social media marketing to increase your business’ exposure to the right kinds of client (and hopefully increase your revenue as a result of that).
The workbook covers topics such as how to identify the common traits your “ideal customer” holds and what an ideal customer is; it then delves into using Facebook, which is the primary focus of its marketing advice. The book goes into great detail about everything from how to pick a profile picture to branding, taglines, and setting up a business page.
Comprehensive base of knowledge
What I liked about “Attract Your Ideal Customer” is that the information builds on itself so that you have a comprehensive base of knowledge to get started—the chapters are well-organized and speak to specifics, rather than generalities. There are also anecdotes and case studies from the author’s own experience, which puts the advice into perspective so a potential user can see how it plays out in the real world.
One of the most valuable tips, in my opinion, is to not abuse Facebook through spam, controversial views, or “useless quotes,” as he calls them. As a consumer myself (as well as someone with a small side business), I’m certainly never drawn to do business with someone who’s posting those things or filling my feed with requests to contact them for skincare products.
Overall, the book is well-written and should serve as a good primer for small business owners who want to up their marketing ante using social media rather than an expensive campaign; the worksheets throughout are a good way to get yourself to focus, really think about what the author is saying, and apply it.
Want more high quality customers who want to buy what you are selling?http://idealcustomer.net/social and http://yourseowizard.com/10-things-ideal-customer/ can help.
From a review by Erica Lucas Proprietor of Bluefields Editing, at http://www.amazon.com/Attract-your-ideal-customer-workbook/dp/0983576912.