What is your ideal customer typing at Google?

Is your website robust enough to attract your ideal customer?

What is your ideal customer typing at Google?

You need to know: what is your ideal customer typing at Google?

Your Sacramento SEO campaign should ask what your ideal customer is typing at Google.com

Your SEO campaign should identify what your ideal customer is typing at Google.com

Imagine this scenario. It is Monday morning. Your ideal customer sits at her desk. She realizes she needs someone who provides the products and services you offer. She goes to Google.com and starts typing. Your marketing (or lack of marketing) will determine if she finds you or if she finds someone else.

You are at your desk, waiting for the phone to ring. Maybe you are waiting for someone to visit your web site. Your ideal customer is back at her desk, looking for someone who provides what you offer. She needs you. If you’ve done your marketing right, she will find you. If you haven’t, she won’t. Your decision.

This will be when your marketing pays off. You have to be in her mind and you have to know what she will type. You also have to position yourself as the best company to provide what she wants. You need some kind of bridge that brings her to you. You build that bridge with key phrases.  If she types Folsom realtor, and you are a realtor in Folsom, you have to promote yourself with the key phrase Folsom realtor. If she types image consultant San Francisco, and you are in image consultant in San Francisco, you have to promote yourself with the key phrase image consultant San Francisco. If she types Carmichael assisted living and you run an assisted living facility in Carmichael, you have to promote yourself with the key phrase Carmichael assisted living. Your key phrases are a bridge that brings your ideal customers to you.

If you have your 15 word response figured out and you are promoting your key phrases effectively, your ideal customers will find you. If this is done, then choosing your key phrases will be much easier.

I am running a business too. This works for me and my business. I have key phrases that function as bridges. They bring customers to me.

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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