You need to know: what is your ideal customer typing at Google?
Imagine this scenario. It is Monday morning. Your ideal customer sits at her desk. She realizes she needs someone who provides the products and services you offer. She goes to Google.com and starts typing. Your marketing (or lack of marketing) will determine if she finds you or if she finds someone else.
You are at your desk, waiting for the phone to ring. Maybe you are waiting for someone to visit your web site. Your ideal customer is back at her desk, looking for someone who provides what you offer. She needs you. If you’ve done your marketing right, she will find you. If you haven’t, she won’t. Your decision.
This will be when your marketing pays off. You have to be in her mind and you have to know what she will type. You also have to position yourself as the best company to provide what she wants. You need some kind of bridge that brings her to you. You build that bridge with key phrases. If she types Folsom realtor, and you are a realtor in Folsom, you have to promote yourself with the key phrase Folsom realtor. If she types image consultant San Francisco, and you are in image consultant in San Francisco, you have to promote yourself with the key phrase image consultant San Francisco. If she types Carmichael assisted living and you run an assisted living facility in Carmichael, you have to promote yourself with the key phrase Carmichael assisted living. Your key phrases are a bridge that brings your ideal customers to you.
If you have your 15 word response figured out and you are promoting your key phrases effectively, your ideal customers will find you. If this is done, then choosing your key phrases will be much easier.
I am running a business too. This works for me and my business. I have key phrases that function as bridges. They bring customers to me.
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly/.