SEO Results? When?
How quickly will it take for your company to see SEO (Search Engine Optimization) results? This can take a very long time and it can take a very short time. This depends on how much Google credibility you have.
You can wait months for any visible SEO gains. This would happen if you are new to SEO and have no Google credibility. You start by posting to a blog or tweeting twice a day. Google may need months before finding you and then deciding you have authority in your field.
Google favors three traits in your marketing: content, currency and backlinks. The more you have, the more credibility you have with Google. Let’s explore each one of these traits individually.
- Content. The more content you have, the more credibility you will command. A web site with 40 pages appears more authoritative than one with 11 pages. Google believes folks who visit the 40 page web site will find more valuable information and therefore thank Google for prominently presenting a link to that site.
- Currency. The more current your content, the more attractive you are to Google. Google views you as an authority that presents current information Internet users will find attractive. This is why newspaper sites appear prominently in Google searches… their content is very current. This also explains why blogs are popular. Bloggers can update a blog quickly and easily with timely content. Web sites, on the other hand, can grow stale. Some web sites have not been edited in over a year. One year on the Internet is a very, very long time.
- Backlinks. Google finds your site attractive when other sites link back to yours. This shows that you are an authority, according to those other sites, and therefore are more deserving of prominent placement. This helps explain why people openly contribute to others’ blogs. They can write content on someone else’s blog and include a backlink to their site. Google will find this and view your site as being more authoritative. Here’s an example: I contribute to our friend Stephanie’s blog at www.businessinfoguide.com and my entry contains a backlink to this page (the page you are viewing now). Google finds my blog entry and the backlink to my site. It is a legitimate backlink and works to my benefit.
If you are starting your SEO campaign and finding the above information new, you will have a lot of work to do before your pages appear prominently in Google searches. Have faith. Good things take time and that includes SEO campaigns that work.
On the flipside
You can get quick results if you already have Google credibility. I have this credibility and here’s how I can tell. When I published Cloud, Google presented a link to that PDF on page 1 within two days when I searched for Sacramento cloud computing. This PDF has nothing special, except for its location within the www.cameronparkcomputer.com domain. I have Google credibility. It took over six months to achieve this credibility, but I am pleased that my work is generating results.
You can gain enough Google credibility to have new pages appear prominently within two days. Building that credibility will take time. The sooner you start your campaign, the sooner you can expect quick results when you post new content.
Who wrote this? Sacramento SEO Pro wrote this
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly