Flesch–Kincaid Grade Level test helps you write better content, says Sacramento WordPress website company

Make your WordPress website easier to read

When you create entries for your WordPress website or any website in general, you should write in an easy-to-read manner. The Flesch–Kincaid Grade Level test can help. This will also help when you write your website’s privacy policy. The Flesch–Kincaid Grade Level test will analyze your text and assign it a score. The higher the score, higher the grade level. The lower the score, the lower the grade level.

Writing to the right grade level is a balancing act. You should write for a higher grade level if that is where your audience resides. You should write for a lower grade level if that is where your audience resides. Search engines prefer the lower grade level.

I first learned about this back when I lived in Chicago. I learned the Chicago Tribune was written at a 6th grade reading level. I have a Bachelor’s Degree . Most large newspapers are written near a 6th grade reading level.

Your WordPress website will be more SEO friendly

Let me summarize how this works. The FKGL test analyzes your content. It counts the sentences, words and syllables. The more words you have in a sentence, the higher the grade level. The more syllables you have in an average sentence, the higher the grade level. Flesch rewards shorter sentences and fewer syllables with a lower grade level assessment. The content is simpler and easier to read. A full explanation that includes the formula is at Wikipedia. The lower the grade level, the easier to read. The lower the grade level, the more attractive your verbiage will be to the search engines. It’s a balancing act.

Here’s an example. If you’ve visited my WordPress website lately and read the left frame, you would have found,

Your SEO Wizard uses WordPress websites and web tools to help you get more business. If you have been running a business for more than two years and are not flooded with cash, you should contract out your marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. You already have enough on your mind.

This scores a 7.9 in the Flesch-Kincaid Grade Level test. This is almost at an 8th grade reading level.

Suppose I wanted to make the text fancier. I would make sentences longer and replace some words with others that have more syllables. The new text would be,

Your SEO Wizard uses WordPress websites and web tools to help you acquire more business. If you have been participating in a managerial capacity in your business for more than two years and are not enjoying excessive revenues, you should contract out your marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business …you already have enough on your mind.

The grade level jumps to 13 on the Flesch–Kincaid Grade Level test. It is tougher to read. I found it tougher to proofread this paragraph compared to the last paragraph. I really didn’t change much in this second paragraph.
You can invoke the Flesch–Kincaid Grade Level test in your Microsoft Word documents. I am using MS Office 2010. You can turn on this feature in Outlook and Word. Here are instructions from Microsoft:

Outlook 2010/2013

  • Click File, and then click Options.
  • Click Mail, and then, under Compose Messages, click Spelling and AutoCorrect.
  • Click Proofing.
  • Under When correcting spelling in Outlook, make sure the Check grammar with spelling check box is selected.
  • Select the Show readability statistics check box.

 

After you enable this feature, open a file that you want to check, and check the spelling. When Outlook or Word finishes checking the spelling and grammar, it displays information about the reading level of the document.

Word 2010/2013

  • Click the File tab, and then click Options.
  • Click Proofing.
  • Under When correcting spelling and grammar in Word, make sure the Check grammar with spelling check box is selected.
  • Select Show readability statistics.

After you enable this feature, open a file that you want to check, and check the spelling. When Outlook or Word finishes checking the spelling and grammar, it displays information about the reading level of the document.

Writing for a higher FRE score will make your content easier to read and more attractive to the search engines. The investment will reap big rewards.

Write your WordPress website entries in MS Word first. You can turn on the Readability test in Word and Outlook.

Write your WordPress website entries in MS Word first. You can turn on the Readability test in Word and Outlook.

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

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1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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