Facebook cover image should be mostly visual
Facebook cover photos should not contain more than 20% text. Before Facebook implemented this guideline (and relaxed it shortly thereafter), folks posted infographics that were very text-heavy. Most had a picture in the background and a verbal message in the foreground. Most had a political theme. Political infographics often had an American Flag in the background and a bullet list of reasons, in the foreground, explaining a political agenda. Some decided to put company and product slogans in the verbal messages. Facebook was ugly.
In response, Facebook required cover photos to contain less than 20% text. People complained. Facebook relaxed the rule. It is no longer a requirement, but it is a best practice-keep your cover photo at less than 20% text. Nobody wants to go back to the days when infograhics flooded Facebook. The folks at paavo.ch created a grid tool showing how Facebook chops up the cover photo like a checkerboard. You then assign each square text or non-text status.
This tool should help you to check your Cover-Photo against the 20% best practice. Just type your Facebook page customer link (the portion after “http://facebook.com/).
Why bother with a cover image?
Facebook lets you post a cover image in personal profiles and professional pages. Facebook uses the terms “image” and “photo” interchangeably. I will do that too. The cover photo serves as a masthead. It appears at the top of your page and sets the tone. It can be a traditional picture or it can be something entirely radical. One of my cover photos is a picture of the Golden Gate Bridge while another is a picture of me carrying my bike. Facebook is very specific on the cover photo guidelines. As of August 21, 2013, Facebook’s online Help said a cover photo, “…Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.
Cover photos must be at least 399 pixels wide.
To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text content, you may get a higher quality result by using a PNG file.”
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
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