Make sure your Facebook cover image has less than 20% text

Make sure your Facebook cover image has less than 20% text

Facebook cover image should be mostly visual

Facebook cover images must be less than 20% textFacebook cover photos should not contain more than 20% text. Before Facebook implemented this guideline (and relaxed it shortly thereafter), folks posted infographics that were very text-heavy. Most had a picture in the background and a verbal message in the foreground. Most had a political theme. Political infographics often had an American Flag in the background and a bullet list of reasons, in the foreground, explaining a political agenda. Some decided to put company and product slogans in the verbal messages. Facebook was ugly.

In response, Facebook required cover photos to contain less than 20% text. People complained. Facebook relaxed the rule. It is no longer a requirement, but it is a best practice-keep your cover photo at less than 20% text. Nobody wants to go back to the days when infograhics flooded Facebook. The folks at created a grid tool showing how Facebook chops up the cover photo like a checkerboard. You then assign each square text or non-text status.

This tool should help you to check your Cover-Photo against the 20% best practice. Just type your Facebook page customer link (the portion after “

Why bother with a cover image?

Facebook lets you post a cover image in personal profiles and professional pages. Facebook uses the terms “image” and “photo” interchangeably. I will do that too. The cover photo serves as a masthead. It appears at the top of your page and sets the tone. It can be a traditional picture or it can be something entirely radical. One of my cover photos is a picture of the Golden Gate Bridge while another is a picture of me carrying my bike. Facebook is very specific on the cover photo guidelines. As of August 21, 2013, Facebook’s online Help said a cover photo, “…Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.

All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.

Cover photos must be at least 399 pixels wide.

To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text content, you may get a higher quality result by using a PNG file.”

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at


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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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