Content is King. How to capture great content for your inbound marketing campaign

Content is King. How to capture great content for your inbound marketing campaign

Inbound marketing pros are very consistent

What does inbound marketing look like?Before launching your inbound marketing campaign, you must understand…Content is King. What exactly does that mean?

Inbound marketing is the act of publishing content online that is designed to attract your ideal customers to you. Your ideal customers are online. They are looking for someone who provides the goods and services you offer. if your inbound marketing campaign is successful, they will find you. If it is not, they will find someone else.

Inbound marketing involves attracting your ideal customers to you. In much the same way that an attractive car in the parking lot invites people to walk closer, look and take it for a test drive, inbound marketing invites people to come closer to doing business with you.

The opposite is outbound marketing. Outbound marketing is the act of sending marketing messages to people and hoping some will respond. Outbound marketing is rather intrusive. It includes phone calls, TV ads, radio ads, bulk mail and bulk e-mail. Outbound is less effective than it used to be. We have found ways to filter outbound marketing from our lives. We have caller ID on our phones. We use caller ID to screen calls. TV and radio ads are less effective. we record TV shows and play them back at our convenience. we fast forward through commercials. Bulk mail no longer works. We sort mail over the Recycle Bin. Bulk e-mail does not work. We get business-class SPAM filters that keep SPAM out of our IN Boxes.

I have a solution offers a new inbound marketing package called Content is King. With Content is King, you get an in-person interview, recording and 2,000+ word transcription. it comes back as an MS Word document. You get content from additional sources, to be used in your Declaration of Expertise. The Declaration’s search engine optimized content will be suitable for your website, Blogs, social media, articles, press releases and videos. You get two Blog posts per week until content runs out. You also get a Persona Development Worksheet from @Hubspot. You can buy multiple Content is King packages.

Who wrote this?

Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.

“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and  social media will get me more business”?’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at


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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.


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