Define an ideal customer (more exact than a target market) for your new business Perhaps you are starting your business, reentering the workforce, or taking over marketing responsibilities at work. You have a target market. This ideal customer persona further refines your target market. For example, suppose you just purchased an assisted-living ...
Category: Book 3
December 25, 2017Mark Anthony Gemanos
What good SEO looks like I want to share a story. This is a real-world scenario showing what good SEO looks like. A man goes home Friday after work. He says, “I want to meet three beautiful women tonight. I think they want someone with good hair, clean teeth and a ...
November 15, 2017Mark Anthony Gemanos
Get ready for the "Why should I do business with you?" question When you meet people in person “In 15 words or less…why should I do business with you?” I learned this in a rather harsh manner. I spoke at a networking group near San Francisco. Afterwards, a man walked up, slammed ...
November 12, 2017Mark Anthony Gemanos
Facebook cover image should be mostly visual Facebook cover photos should not contain more than 20% text. Before Facebook implemented this guideline (and relaxed it shortly thereafter), folks posted infographics that were very text-heavy. ...
October 1, 2017Mark Anthony Gemanos
"A MUST READ workbook for anyone serious about making money at their business," says Reviewer. In Attract Your Ideal Customer, Mark Anthony Germanos starts with a question – one any business owner has mulled over, even if he or she hasn't said it out loud. What is your pain point? That point ...
August 7, 2017Mark Anthony Gemanos
FOR IMMEDIATE RELEASE Cameron Park, California, October 20 2014 – Mark Anthony Germanos, Social Media Director at YourSEOWizard, is pleased to announce the publication of Attract Your Ideal Customer: A Workbook for Making More Money (ISBN 978-0983576914). The Attract Your Ideal Customer workbook offers three visible benefits to readers: You will attract ...
August 23, 2016Mark Anthony Gemanos
Increase your business' exposure Attract Your Ideal Customer is a conversational and practical skills-based guide to using social media marketing to increase your business’ exposure to the right kinds of client (and hopefully increase your revenue as a result of that). The workbook covers topics such as how to identify the common traits ...
April 21, 2016Mark Anthony Gemanos
Google personalization affects what your ideal customers see Google has implemented personalization in your web searches. Google is recording your Internet surfing habits and striving to make search results very attractive to you. For example, suppose you live in Sacramento and have visited several triathlete websites. You perform a Google search ...
March 28, 2016Mark Anthony Gemanos
Cameron Park, California, November 18, 2014 – Mark Anthony Germanos, Social Media Director at YourSEOWizard, is pleased to announce the new website at http://idealcustomer.net. This website promotes Attract Your Ideal Customer: A Workbook for Making More Money (ISBN 978-0983576914). The Attract Your Ideal Customer workbook offers three visible ...
February 27, 2016Mark Anthony Gemanos
What is an early adopter? When it comes to utilizing new technologies, strategies and tactics, people fall into one of two camps. Camp #1 embraces the Early Adopter mindset. You try something new, knowing that you may have to figure things out on your own. Camp #2 embraces the “Where’s the ...
November 18, 2015Mark Anthony Gemanos