Why should I do business with you? Really…why with you?

Why should I do business with you? Really…why with you?

Get ready for the “Why should I do business with you?” question

When you meet people in person

You need a good answer to, "In 15 words or less...why should I do business with you?"

You need a good answer to, “In 15 words or less…why should I do business with you?”

“In 15 words or less…why should I do business with you?” I learned this in a rather harsh manner. I spoke at a networking group near San Francisco. Afterwards, a man walked up, slammed his fists on the table and said, “In 15 words or less…why should I do business with you?” I did not have a good response. I did have a good long drive back to Sacramento. By the time I got back home, I had a few good responses. You need a good response. After you have created an elevator pitch and are comfortable presenting it, condense it even further. You might meet someone who has heard hundreds of elevator pitches and wants something even more concise. They may want 15 words. You have to be ready.

When you have an answer, you look competent and invite new business. If you don’t have one, you may end up looking inexperienced to a prospect. I am sharing a few more similar responses for your review. They’re all 15 words or fewer.

  • I can turn your problems into solutions.
  • I’ve been doing this since ****.
  • I can turn your problems into solutions. How can I help you today?
  • I’m a business owner too. This works for me and my business.
  • My customers are jumping for joy!
  • I was skeptical at first, but I gave it a shot. It works great!
  • My product is not the cheapest, but it is the best value.
  • You won’t have to think about **** anymore.
  • Pay me to think about ****. You’re running a business.
  • It works. It works right. You won’t have to think about it at midnight.

Embrace one of these or create one of your own. I have created a worksheet to help you answer the “Why should I do business with you?” question. Visit http://idealcustomer.net for more information. Get ready for this question. You may need a 15-word response tomorrow.

When you create online profiles

Online, you need a good answer to, "In 15 words or less...why should I do business with you?"

In addition to face-to-face meetings, you will need this online. Online services such as Facebook, LinkedIn and Twitter ask for a summary or headline. These are very short. You can take your 15 word response and use that as your Facebook and Twitter summary. You can use your 15 word response as your LinkedIn headline.

This will work to your benefit.  When people search for the products and services you offer, they will see your name and your summary. If you employed a strong 15 word response and used that as your summary, you will get your summary in front of people who want to buy what you are selling. At the end of the day, we’re all asking: “why should I do business with…” Give yourself a fighting chance. Write a good response.

Content originally from http://yourseowizard.com/10-things-seo/ and http://linkedin.com/in/markgermanos/.

/ Book 3, Branding, SEO / Tags: ,

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About the Author

Inbound Marketing Certified by @Hubspot. I use WordPress websites to help you get more business. I work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With my 21 years of business experience, I create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.

“Yes yes yes,” you may say, “these guys are a dime a dozen. Why should I do business with this guy”? Here are three reasons:

1. I used to think this was useless. My business almost failed. I decided to change my attitude about Internet marketing, search engine optimization and social media. My business recovered. If you think this is useless, I can help you embrace this as a valuable tool to grow your business.

2. My ideas work. I can show proof of campaigns that achieved page one placement.

3. I am running a business too. I believe SEO and social media are tools you have to use to meet your objectives.

We’re not living in 2005 anymore. Running a successful business isn’t as easy as it used to be. The margin of error is smaller. You have to be good at what you do and your marketing has to be great. If so, you get to stay in business. If not, you become a statistic. Contract out the marketing to someone you can hold accountable. You’re running a business here. Call (916) 752-6767 today.

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