9 tips to increase your online branding. Today: tip 3 of 9
Welcome to Branding Week! I am creating posts centered on branding and posting them daily. Branding is crucial now more than ever. Your competitors are local, national and international. You compete on the Internet stage. Someone can find you and learn you are 10 minutes away. Someone can find a vendor in your profession and learn they are 10 time zones away! That vendor may be your competitor. Your job is to show the prospect you are uniquely able to provide the products and services they need. They need to hire you and only you.
Branding tip 3
You need a good, smooth elevator pitch. According to Wikipedia, an “ elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
The name “Elevator Pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.”
I’ve heard my fair share of elevator pitches over the years. Some were completely fantastic. They were well thought out, they were smooth and they were effective. I understood exactly what that person does for a living.
Some were the opposite. The person reciting the elevator pitch did not have a clear idea how to summarize what they do, they were choppy and they left me confused. This happens every day.
You need a very crisp and smooth idea of what you do and how you will communicate that to others. Write this as a short MS Word document. Practice this and commit this to memory. Then, stand in front of a mirror and present your elevator pitch to the person you see. Make sure yours does not exceed 30 seconds. Practice it until you can recite it in full within 30 seconds and are comfortable with your message.