9 tips to increase your online branding. Today: tip 5 of 9
Welcome to Branding Week! We are half finished. I am creating posts centered on branding and posting them daily. Branding is crucial now more than ever. Your competitors are local, national and international. You compete on the Internet stage. Someone can find you and learn you are 10 minutes away. Someone can find a vendor in your profession and learn they are 10 time zones away! That vendor may be your competitor. Your job is to show the prospect you are uniquely able to provide the products and services they need. They need to hire you and only you.
Branding tip 5
You need to understand the difference between a Facebook personal profile and a professional page. One shares info about you. One helps promote a company, product, service, organization or cause.
I originally wrote about Facebook personal profiles and professional pages at Facebook as a branding tool. I am taking excerpts from that article here.
Facebook is a rapidly growing social media service. Facebook has one billion active users who login for at least 30 minutes every other day. What other web site has this kind of “stickiness”? None. With that kind of stickiness, Facebook has to be part of your social media strategy. People go to Facebook when they have nothing else to do, are bored or are just trying to catch up with their friends. I’ve heard people call Facebook a “catch up” network and I see how it earned that label.
A Facebook personal profile helps you connect with people that hold similar interests. You reveal your age, school, political views, religious views and activities. That helps us connect with people who hold similar interests.
A Facebook professional page is a marketing tool. It can promote a company, product, service, organization or cause. You can sell something and have a profit motive.
Sometimes, folks do not follow the rules. That happened with the downtown Stockton, CA sports arena. I was a Facebook friend of that product and one day started receiving messages to “Like” another page for the arena. I looked at the two sites and figured out what had occurred. Sure enough, the person who first set up the arena’s Facebook presence created a personal profile for the arena. The first name was Stockton and the last name was Arena.
Next time you are viewing your Facebook presence, ask if you are promoting a company, product, service, organization or cause with a professional page. If you have the option to LIKE the page, you are doing it right. If you have the option to become Friends with the page, then you are not using Facebook correctly. You run the risk of Facebook staff taking down the violating page.