9 tips to increase your online branding. Today: tip 1 of 9
Welcome to Branding Talk! I am creating posts centered on branding and posting them daily. Today, we get tip 1 of 9. Branding is crucial now more than ever. Your competitors are local, national and international. You compete on the Internet stage. Someone can find you and learn you are 10 minutes away. Someone can find a vendor in your profession and learn they are 10 time zones away! That vendor may be your competitor. Your job is to show the prospect you are uniquely able to provide the products and services they need. They need to hire you and only you.
Branding tip 1: why should I do business with you?
People will ask. I gave a speech in the San Francisco Bay Area. Afterwards, a man walked up and asked, “In 15 words or less, why should I do business with you?” I did not have a good response. I DID have a long drive back home. I will present some generic responses that you can tweak for your profession, niche or whatever you are promoting.
Try one of these:
- I was hesitant at first. I gave it a shot. It works great.
- It works for my clients.
- You can get more done in less time if you do this.
You can tweak one of these for your profession, niche or whatever you are promoting. I do not own these. No trademark involved here. You can also use these to help create one that is very specific. At www.cameronparkcomputer.com, the branding is “We help you compute.” At www.yourseowizard.com, the branding is “Using web tools to help you get more customers.”
Consistent branding is key
You will use this in your online profiles. Be consistent. People will check you out many times before deciding to contact you. A consistent brand will help them identify what you do and how you can help them.
Who wrote this?
Mark Anthony Germanos is inbound marketing certified by @Hubspot.. He uses WordPress websites and web tools to help you get more business. Mark is the Social Media Director at YourSEOWizard.com, the Sacramento SEO company that listens to you. They offer SEO, website and social media solutions that improve your online image. Inbound marketing attracts your ideal customers to you. It won’t happen overnight. Good things do take time.
“Yes yes yes,” you may say, “there are a lot of website guys out there. How do I know SEO, a WordPress website and social media will get me more business”? YourSEOWizard.com’s inbound marketing solutions include creating a 6,000 word Declaration of Expertise. This Declaration has abundant content to get you on page 1. You will get more business.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your inbound marketing, WordPress website and social media campaigns to someone you can hold accountable. Tell him to get you more business. Mark is available at (916) 752-6767 and at http://yourseowizard.com/how-quickly